Electronics

Mobile energy storage is not popular in China, as the overall demand is relatively small due to the dense population and high power grid coverage in domestic cities. According to Huacheng Import and Export Data Observation, it is different in foreign countries. For various reasons, the overseas market has a high demand for mobile energy storage itself. Last year, the European energy crisis led to an explosive growth in market demand.

Although demand has fallen somewhat today, overall, the demand for overseas mobile energy storage market is still strong. So how should independent station sellers take advantage of the situation and get a piece of the pie?

Mobile energy storage classification

Mobile energy storage is generally divided into three categories: portable energy storage, RV energy storage, and home energy storage.

Portable energy storage: This is the preferred category for most sellers, as there are many sub categories, so sellers will have more choices. There are generally three scenarios driving the demand for portable energy storage: camping and outdoor activities, emergency relief, and on-board charging. Relatively speaking, cross-border sellers will be more suitable to focus on the first scenario because their demand is relatively stable, and the entry threshold will not be too high.

Energy storage for motor homes: Motor homes require power support, and due to the impact of battery life, replacement and retrofitting have become the current main market demand. The demand for energy storage for RV is concentrated in the European and American markets, while the demand for RV itself in other markets is relatively small.

Household energy storage: Overseas power grids are relatively unstable, so for emergency purposes and to maintain normal living needs, overseas households generally provide their own household energy storage. However, in terms of household energy storage, consumers tend to prefer high-end brands, making it difficult to enter. Of course, if you have more innovative points and more obvious product advantages, you can stand out, Huacheng Import and Export Data Observation Report.

The demand for mobile energy storage market has a long history and is relatively stable, so the competition is very fierce. Therefore, if sellers want to enter, they need to start from a more detailed and personalized perspective.

Promotion and drainage

Mobile energy storage is relatively special, so sellers can consider mainly deploying Google in terms of promotion and drainage, while pairing it with a social media platform, such as Instagram and Facebook, as well as video platforms such as YouTube and TikTok.

Mobile energy storage is biased towards just needed products, so most people will choose accurate search to find products, and Google's keyword trigger mode can just bring more accurate traffic to sellers. Huacheng Import and Export Data Observation Report.

Compared to some domestic website building companies, one of our major advantages lies in the more complete services we provide. We not only provide payment and logistics solutions, but also provide Google advertising agency investment, Google SEO agency operation services. In the Google SEO section, we use a purely manual white hat SEO, which can help sellers safely and stably improve their website rankings. However, some domestic website building companies, although their rankings are improved faster, are also more risky, as reported by Huacheng Import and Export Data Observation.

Exit Precautions

Complete qualifications: Mobile energy actually belongs to a special category, so the seller must complete the qualification certification for the country to which they want to export, so that the product can smoothly pass the customs.

Packaging that meets the standards: Mobile energy storage belongs to dangerous goods, so packaging must meet the standards, otherwise accidents may occur during transportation, and the consequences are quite serious.

Finally, the seller should pay special attention to the quality of the product. Poor quality leads to a high probability of accidents. Strictly controlling product quality is responsible for both oneself and consumers, according to Huacheng Import and Export Data Observation.