Electronics

How to find customers when mobile phone companies go to sea? Easy foreign trade to find Huacheng foreign trade software!

The domestic mobile phone market is already a red sea, and in order to expand its territory, many mobile phone manufacturers have already extended their tentacles overseas.

The growth of mobile phone business in overseas markets has promoted the growth of ZTE's overall consumer business. In the first half of this year, ZTE's consumer business revenue increased by 16.5% year-on-year. According to an institutional survey conducted on August 30th, one of the reasons for the growth of consumer business was the growth of mobile phone revenue in the overseas market, with a year-on-year increase of nearly 40%.

Lenovo Group has also achieved good results in its overseas smartphone business. In the first quarter of 2022, Lenovo Group's sales in the Americas and Europe Middle East Africa markets increased by 8% and 1% year-on-year respectively, benefiting from robust growth in businesses such as smartphones. Among them, in the field of smart phones, the North American market and the Latin American market are the most advantageous markets for Lenovo Group.

However, some people are happy and others are worried. Not all companies' smartphone business is going smoothly overseas. Since this year, the performance of Xiaomi Group in the overseas market has been very bleak. According to Xiaomi's financial report, in the second quarter of 2022, the company's overseas market revenue was 34 billion yuan, down 22.0% year-on-year, accounting for 48.4% of the revenue, down 1.3% year-on-year.

In recent years, Xiaomi Group has been performing well in overseas markets, and this interruption of high growth may be closely related to its frequent troubles in overseas markets. In January this year, the Ministry of Finance of India accused Xiaomi India of tax evasion and issued a fine of 6.53 billion rupees (about 550 million yuan); In April, it was revealed that Xiaomi's subsidiary in India was seized with assets, involving an amount of up to 55.513 billion Indian rupees (4.806 billion yuan). Following the Indian market, in July this year, Xiaomi was fined 3.2 million euros (about 21.76 million yuan) by the Italian antitrust agency AGCM. A series of events, to some extent, have impacted the overseas business of Xiaomi Group.

Unlike Xiaomi, although it has not frequently encountered difficulties from local regulators, Chuanyin Holdings, which is deeply engaged in the African market, has also failed to achieve outstanding results, resulting in a situation of increasing revenue without increasing profits. In the first half of 2022, the company achieved a revenue of 23.109 billion yuan, a year-on-year increase of 1.11%; The net profit was 1.654 billion yuan, down 4.23% year-on-year.

Which regions are still worth exploring when domestic mobile phone companies go to sea? According to senior analysts in the mobile phone industry, looking globally, the current mobile phone market in Latin America is still worth deep exploration by Chinese mobile phone companies.

He believes that in terms of brands, among the top brands, Xiaomi, OPPO, and Vivo are currently based in the Chinese market, with India and South Asia as the second markets, and Europe and Southeast Asia as the third markets; Glory's current main market share is also in China; In terms of other brands, Realme mainly focuses on the Indian and South Asian markets; The voice is mainly distributed in the African market. Overall, although some manufacturers have extended their tentacles to the Latin American market, the local market share of domestic mobile phones is relatively low, and it is worth continuing to cultivate by mobile phone manufacturers.

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