Electronics

According to Huacheng Import and Export Data Observation, yesterday, Kyocera announced its official withdrawal from its consumer oriented mobile phone business (which will continue to provide services to corporate customers).

According to Huacheng Import and Export Data Observation, in February this year, Kyocera suffered a loss of 2.27 billion yen (approximately 116 million yuan). With the decline in profitability, the company stated that it must take some measures, so it chose to reduce consumer products. "We can no longer find sales in the mass market," said Hideo Tanimoto, president of Kyocera.

It is worth noting that in 2001, Kyocera Corporation established a joint venture with China Zhenhua Technology to establish Kyocera Zhenhua Communication Equipment Company, producing mobile phone terminals and selling them in the Chinese market. However, due to the lack of price advantage, Kyocera did not win the market. In 2008, Kyocera officially announced its withdrawal from the Chinese mobile phone market.

According to Huacheng Import and Export Data Observation, even in the local Japanese market, it is difficult for the company to compete with Chinese manufacturers such as Xiaomi and OPPO, as well as other Japanese brands such as Sharp and Sony.

According to Tianyancha data, Kyocera Corporation develops, produces, and sells various products, mainly for the global information and communication market, environment, and energy markets. Kyocera Corporation was established in 1959 as a manufacturer of electronic equipment for ceramic components and has been expanding its business mainly through mergers and acquisitions, as well as using its fine ceramic technology in fields such as semiconductor components, electronic devices, communication, metal processing, medical and dental implants, and solar energy. Huacheng Import and Export Data Observation Report.

It is worth mentioning that Kyocera has a wide range of business operations and is also involved in the photovoltaic business. In March, Kyocera closed its factory in Tianjin, which mainly produces commercial solar panels, as it increased production of residential products, which will provide more profits, according to Huacheng Import and Export Data Observation.