Electronics

Recently, the research company Sensor Tower released the APP market research report for the first half of 2021. This report shows that in the first half of this year, global APP consumer spending reached 64.9 billion U.S. dollars (approximately RMB 419.3 billion), a year-on-year increase of 24.8%.

Among them, Apple’s App Store consumer spending (including APP purchases, in-app purchases and subscriptions) was US$41.5 billion, an increase of 22.1% compared to US$34 billion in the same period last year.

Consumer spending on Google Play was US$23.4 billion, an increase of 30% compared to US$18 billion in the same period last year. Sensor Tower pointed out that the rapid growth of Google Play mainly comes from markets such as the Philippines. These countries are still exposed to the haze of the new crown pneumonia epidemic. Large-scale isolation and blockade have made the APP market continue to be hot.

Google Play’s APP downloads increased from 53 billion in the same period last year to 56.2 billion, an increase of 6%. On the other hand, App Store, while consumer spending is rising, downloads are declining, from 18.3 billion in the same period last year to 16.3 billion, a decrease of 10.9%.

In the first half of this year, the highest-income app was TikTok, followed by YouTube and Tinder. The apps with downloads in descending order are TikTok, Facebook, Instagram and WhatsApp.

Games are still the largest component of consumer spending, reaching $44.7 billion in the first half of this year. The mobile game with the highest revenue is Tencent's "Honor of Kings" (over $15 billion), followed by PUBG Mobile (including PlayerUnknown's Battlegrounds, approximately $1.5 billion), Genshin Impact (approximately $848 million), Roblox and Coin Master .