Electronics

The latest report from GfK, a world-renowned market research company, said that the epidemic has changed the consumption habits of people in the Middle East, but games have become a dark horse in the Middle East in the post-epidemic era, and its impact cannot be underestimated.

Later, the Chinese live broadcast company Yalla Ludo steadily occupied the first place in the social entertainment list in the Middle East. Even though the main profit point is still in the social part, the game has brought a large wave of traffic to Yalla, and the growth of its game revenue is very obvious.

From e-commerce, video games to cryptocurrency, the company formation pattern in the UAE is full of abundant business opportunities.

People around the world have discovered that video games are an effective means of fighting isolation and anxiety during the epidemic.

However, the UAE was aware of the power of the video game market long before the blockade, because the UAE telecom service provider Etisalat launched eLife in 2019 to promote game development.

According to the GfK consumer survey, 46% of Saudi respondents spent more leisure time on games during the curfew.

For example, in the first half of 2020, the revenue of game hardware in Saudi Arabia and the UAE surged by 29%, and the total market value reached 256 million U.S. dollars. In the Middle East market in the first half of the year, gaming notebooks increased by 32%, video game consoles increased by 31%, games and leisure equipment increased by 17%.

During this period, the fastest-growing products were gaming monitors and gaming keyboards/mouses, which increased by 110% and 77% year-on-year respectively in the first half of the year.

Game consoles, mobile game devices, and game accessories (such as gamepads, monitors, Bluetooth headsets with microphones, and gaming mice and keyboards) are popular among young people in the Middle East.

In Ramadan 2021, according to a Saudi opinion poll, respondents said that their mobile phone usage has increased by 39%, while 52% of people spend their time on games and entertainment.

According to data from the survey agency YouGov, most smartphone gamers in the UAE (79%), Saudi Arabia (76%) and Egypt (73%) are light to ordinary gamers, playing games every week on average. The time is 10 hours.