Electronics

The hosting of major global sports events such as the European Cup and the America's Cup has greatly increased the demand for watching games. Even if the overall performance of the TV market is poor, it still stimulated the substantial growth of high-end TV in the first half of this year. According to data from the market research organization Aoweiyun.com, during the just-concluded 618 period, the sales of OLED TVs in China's online market increased by as much as 120% year-on-year. Globally, OLED TV shipments reached 2.47 million units in the first half of this year, more than doubled year-on-year.

Analysts believe that this year's major sports events are intensive, but the epidemic has prevented many sports enthusiasts from going directly to the stadium. In order to watch games with better picture quality at home, consumers' demand for high-end TVs has increased significantly, thereby stimulating the market share of high-end TVs.

The latest report released by Aoweiyun.com shows that in June 2021, the market sales of color cables were 403,000 units, down 31.6% year-on-year, and sales were 2.27 billion yuan. High-end TVs accounted for 62.1%, an increase of 8% year-on-year. OLEDs, etc. The penetration rate of new technology products continues to increase.

According to data from market research agency CSM, CCTV’s European Cup ratings are as high as 12.97%, with 38.51 million regular viewers.

Industry insiders said in an interview that affected by the epidemic, demand for home office, distance education, and video conferencing has increased, and OLED TVs with eye comfort advantages are favored by consumers. At the same time, the price of LCD TVs has risen and the price gap with OLED TVs has narrowed, further highlighting the advantages of OLED TV differentiation and increasing sales.

At the beginning of this year, global market research agency Omdia predicted that this year’s sales of OLED TVs will be 5.8 million units. Recently, it has increased the estimated sales of OLED TVs to 6.1 million units, an increase of 67% from last year’s 3.65 million units.

Since the cumulative shipment of OLED TVs in 2017 exceeded 1 million units, sales have been rising rapidly. According to statistics from Omdia, OLED TV shipments reached 2.47 million units in the first half of this year, more than double the 1.19 million units in the same period last year.

With the increase in OLED TV sales, the panel shipments of LG Display, the world's only supplier of OLED TV panels, are also increasing. LG Display’s OLED TV panel shipments were 4.5 million pieces last year. In July last year, as the Guangzhou OLED plant achieved mass production, the production capacity increased significantly. This year, the production volume of OLED TV panels is about 8 million pieces, which is about twice the amount of last year. .