Electronics

The mobile phone market tracking report for the second quarter of 2021 released by the International Data Corporation (IDC) shows that China’s smartphone market shipments in the second quarter of 2021 are about 78.1 million units, a year-on-year decrease of 11.0%. The overall domestic market shipments in the first half of 2021 The volume was 164 million units, an increase of 6.5% year-on-year.

Among them, vivo shipped 18.6 million units, ranking first in China, with a market share of 23.8%; OPPO shipped 16.5 million units, ranking second, with a market share of 21.1%; Xiaomi ranked third with a shipment of 13.04 million Taiwan, with a share of 17.2%; Apple ranked fourth with shipments of 8.6 million units, with a share of 10.9%; Honor, as an independent individual, ranked first in the top five in the country, with shipments of 6.9 million units, with a share of 8.9%.

According to IDC, the driving force for market growth in the first half of the year came entirely from the better market environment in the first quarter compared to the same period last year. With the absence of original blockbuster products in the second quarter, existing products failed to fully stimulate the majority of users. The demand for machine replacement has led to a decline in market attention. After the end of the Spring Festival peak season, the terminal flow rate continued to be lower than expected, and the leading manufacturers had to slow down the pace of shipments in the second quarter.

From the perspective of the market structure, among the top five vendors, the top four vendors all have significant growth year-on-year, but they still cannot make up for the sharp decline of other vendors including Huawei in the overall market. On the one hand, it shows that products with gradual homogeneity of hardware and functions are accelerating the decline in attractiveness to consumers; on the other hand, it also shows that smartphones have long been a “just-needed” product with “one hand” and their brand pull and social The weight of decorative attributes is continuously increasing.

IDC China Research Manager Wang Xi believes that objectively speaking, many models on the market this year have weakened the innovation and upgrade in configuration and function, but the pace of many Android manufacturers entering the high-end market has continued to accelerate. Therefore, in the short term, competition in the domestic market, especially in the mid-to-high-end market, is a battle for products, but it is even more a battle for brand image.