Electronics

On August 24, TrendForce's report released by TrendForce showed that global TV shipments in the first half of 2021 will increase by 10% annually to 98.45 million units. Although the final shipment volume was reduced by 5.8% compared to the original forecast, this performance still hit a five-year high.

Regarding the reasons for the increase in global TV shipments in the first half of the year, Jie Meijuan, deputy general manager of AVC's consumer electronics division, said in an interview with a reporter from "China Electronics News" that this is mainly due to two aspects: one On the one hand, with the increase in vaccination rates and the unblocking process in developed countries, the economic recovery has driven consumption. On the other hand, because of the pull of sports events, the mode of watching games without spectators on the spot has entered everyone's attention for the first time, driving the demand for watching games at home.

Although the shipment of 98.45 million units hit a record high in the past five years, the final shipment volume was still 5.8% lower than originally expected. In this regard, Jie Meijuan pointed out: "The rapid increase in panel prices has doubled the cost pressure and operating pressure of complete machine manufacturers. Companies are concerned that operating profits exceed the market size, resulting in lower-than-expected shipments."

TrendForce again revised down this year's TV shipments to 215 million units, a decrease of 0.9% from the previous year. This adjustment is due to the rapid increase in panel prices in the first half of the year, which led to the increase in the cost of the whole machine. In the second half of the year, it may be difficult to see the previous promotional break prices; the second is that although the third quarter will enter the peak of stocking for traditional peak season promotions, However, doubts about the "not busy season" are increasing.

Yang Yisheng, a senior analyst at GfK's Black Electricity Business Unit, told China Electronics News that from a retail perspective, as the global epidemic is gradually unblocked and TV prices hit new highs this year, terminal demand has begun to slow down significantly in Q2. In the second half of the year, terminal retail sales will have a significant decline, because last year's base was really very high. "Manufacturers will stock some goods, but it is estimated that they will strictly control the inventory, because the panel has entered a price reduction cycle, and the later you purchase, the cheaper the panel can be bought."

Jie Meijuan said that the market is expected to experience negative growth in the second half of 2021, with an estimated shipment size of 122 million units, a year-on-year decrease of 10.5%. It is expected that the entire year of 2021 will be 221 million units, a year-on-year decrease of 3.5%. The reason for this prediction is that the high base and demand overdrafts caused by consumption stimulus in overseas developed markets last year gradually appeared in the second half of this year. The Chinese market will gradually pick up, but it is still difficult to reverse the overall downward trend.