Electronics

Recently, IDC market research company released the 2022 V1 version of the "Global Augmented and Virtual Reality Spending Guide". Data shows that the total global AR/VR investment scale in 2021 is close to US$14.67 billion, and is expected to increase to US$74.73 billion in 2026. Among them, the five-year CAGR of the Chinese market is expected to reach 43.8%, ranking first in the world in terms of growth rate. It can be seen that the current AR/VR industry will maintain a continuous growth trend.

VR/AR output value continues to increase

At present, a new round of technological innovation and industrial transformation is booming, and the VR/AR industry is gradually maturing. 5G, big data, artificial intelligence and other technologies will greatly enhance the development space of VR/AR, allowing it to be applied in a wider range of fields .

Especially driven by 5G technology, all parties in the industry chain and telecom operators have jointly promoted the accelerated development of VR/AR industry applications, which have broad prospects in the fields of games, video, medical care, education, etc.; in shopping, transportation, ecological protection and other industries. Also highlights positivity and vitality.

According to the latest forecast data from IDC, the Chinese consumer market will grow steadily during the five-year forecast period, accounting for nearly 40% of the Chinese AR/VR market. From the perspective of the commercial market, by 2026, AR/VR technology will be widely used by users in three industries, including education, healthcare, and professional services, accounting for about 28.2% of the total market size in China. VR/AR empowers thousands of industries and gives new development momentum to some traditional industries. The future market space is huge, and it will simultaneously drive all parties in the industry chain to upgrade.

Metaverse drives new opportunities for VR/AR

Last year was the first year of the "metaverse". The concept of "metaverse" was as lively as flowers, giving birth to more and more new application scenarios. The "immersion" among its essential elements requires AR/ VR features and advantages to achieve.

Since May this year, the A-share Metaverse concept sector has been hot, and the market investment enthusiasm has been high. Flush iFinD data shows that as of May 31, the Metaverse Index closed at 1,000.98 points, an increase of 9.35% in May. VR/AR is the entrance to the metaverse, and the vigorous development of the metaverse is bound to drive the development of the VR/AR industry.

It can be said that VR/AR and games are undoubtedly the most concerned tracks in the Metaverse sub-industry. At the same time, the VR/AR industry will start a new round of growth with the needs of the Metaverse and the industry chain, especially mobility. , More portable VR/AR devices. Of course, if the VR/AR industry wants to take advantage of the "popularity" of the Metaverse, it also needs to rely on hardware product upgrades and content quality optimization to meet the development needs of the "Metaverse", and enhance user stickiness with rich content and high-quality experience.

Operators empower the development of the Metaverse

With the help of major capitals, the metaverse concept is slowly opening the door to the metaverse world. Chen Xiaohua, executive director of the Metaverse Industry Collaborative Innovation Center in the Science and Technology Park of Beijing University of Posts and Telecommunications, said that as a next-generation Internet complex, Metaverse has broad application prospects in the industry; the active deployment of Metaverse by listed companies is expected to bring new development opportunities to its related industrial chains.

In fact, major capitals in my country are also making frequent moves in the field of the metaverse, especially Internet companies. As early as February 2020, Tencent invested in Roblox, an "immersive game", and also won its product distribution rights in China; in early 2021, social software Soul proposed to build a "social metaverse"; NetEase also invested in social platforms The parent company of IMVU, the world's largest virtual character social platform. Today, investment in the field of Metaverse ecological construction has begun to expand, and my country's major Internet companies, network technology companies and even traditional industries are accelerating their entry into the Metaverse.

The layout of the Metaverse is inseparable from the support of the industry and the support of new infrastructure. Operators have also begun to "scramble to log in". The communication foundation of the Metaverse is 5G. Operators that vigorously promote the construction of 5G have inherent advantages in the layout of the Metaverse. For example, China Telecom launched the "Pangu Plan" in 2022, which will fully participate in the Metaverse track and accelerate the integration of 5G innovative applications. At the same time, China Telecom has created VR cultural tourism, VR video and other scene applications, and will use Tianyi cloud games in the future to meet the needs of metaverse diversification and immersion.