Electronics

Affected by the global COVID-19 epidemic, overseas consumers have an increasing demand for active health management. Demand for outdoor electronics and accessories that can detect and record human conditions is on the rise. Smart bracelets, smart watches, sports earphones, sports cameras, bicycle phone holders and other products are favored by consumers. In addition, changes in the way people work and play are also fueling the growth of the outdoor travel goods industry. Products such as power banks, data cables, chargers, notebook computers, and digital cameras continue to sell well. In the global post-epidemic scenario, the resumption of outdoor gatherings has also driven the development of the RV economy and the exquisite camping market. The popularity of related energy storage power supply, outdoor projection, projection screen, outdoor audio, drone and other products continues to rise.

According to the above report, benefiting from more and more overseas consumers paying attention to health monitoring, outdoor sports, etc., the overall traffic and business opportunity index of the secondary category of smart electronics on Alibaba International Station continued to grow. Commodities such as smart watches, wristbands, GPS products and related accessories continue to gain popularity. Among them, related searches for smart wearable products are the most popular. Brand words such as Xiaomi, Huawei, and Apple have long occupied the hot search position. In addition, the search popularity of new categories such as smart door locks, smart glasses, and VR is also rising.

This year, inquiries for smartphones and accessories on Alibaba’s international website increased by 43% year-on-year. With the arrival of the summer vacation, the global outdoor economy continues to heat up. In order to meet the needs of young consumers in outdoor scenarios, in coastal and mountainous countries and regions, manufacturers of mobile phone accessories have also made efforts in product function and design. corresponding upgrade. Developed products such as waterproof mobile phone holder, waterproof mobile phone case and so on.

At the same time, the wave of outdoor sports has also boosted people's attention to portable power supplies. The above report shows that in the past five years, the compound annual growth rate of portable power supplies has reached 148%. It is expected that by 2026, the global and Chinese shipments will reach 31.1 million units and 28.67 million units respectively. At present, the market share of mainstream 100Wh to 500Wh portable power products is about 50%. The market share of low-capacity portable power products with a capacity of 500 watt-hours to 1,000 watt-hours has also increased, while the market share of products with a capacity of more than 1,000 watt-hours, although relatively small, still shows an increasing trend every year.

According to the above report, the United States is the world's largest market for portable power applications, followed by Japan, Europe and Canada. Frequent outdoor activities and disaster emergency needs are important reasons for consumers in the above-mentioned areas to purchase portable power equipment. With the improvement of the energy density of upstream cells and the control of battery costs, the proportion of high-capacity portable power products will continue to increase.

The above report shows that in 2021, the global revenue of consumer drones will reach 2.63 billion US dollars. Some industry organizations predict that the consumer drone market is expected to reach $3.3 billion this year. Under the influence of the rising demand for outdoor travel and short video production, the market potential of the drone industry continues to grow.

On Alibaba International Station, drone products are also in short supply. Since the beginning of this year, the inquiries of drone products on Alibaba International Station have increased by more than 60% year-on-year, and the successful conversion rate has exceeded 160%. "The buyer index increased by more than 17% year-on-year, and the business opportunity index exceeded 14% year-on-year," the report said.

At present, recreational drones and racing drones are very popular in overseas markets. Product buyers are mainly distributed in Europe, America, Southeast Asia and Latin America. Consumer demand for commodities in different regions is also quite different. For example, consumers in Europe and the United States have certain requirements for the professionalism and intelligence of products, while consumers in Latin America and Southeast Asia place more emphasis on the cost-effectiveness of products.

The action camera market is also growing super fast. According to statistics released by Alibaba International Station, buyer inquiries for related products have risen by 25% this year. The relaxation of overseas new crown pneumonia epidemic prevention policies has driven the development of the local outdoor economy. More and more people find that short videos recorded by ordinary mobile phones can no longer meet their diverse needs. Affected by this, action cameras with a variety of accessories that can be used in complex environments have become the first choice for more families.

In addition, with the gradual recovery of overseas outdoor activities, the popularity of outdoor Bluetooth speakers is also rapidly picking up. On Alibaba International Station, the search volume of related keywords continued to climb. Brazil, Mexico, Peru, the Philippines, Cambodia, Indonesia and other countries have a large number of active buyers and their consumption is very strong.

In addition to outdoor Bluetooth speakers, the market performance of smart headphones, which are also portable sound source playback devices, is also quite good. According to the above report, the global shipments of smart earphones will increase by 16.3% in 2021 to about 500 million units. By 2025, this number is expected to reach 1 billion units. Open-type, bone conduction, neck-mounted, ear-mounted and other earphones suitable for outdoor sports and gaming earphones, etc., due to their characteristics, consumer demand has grown rapidly in the post-epidemic era, and some products are even in short supply.