Electronics

According to data released by analysis agency Canalys on July 18, global smartphone shipments in the second quarter of this year fell by 9% year-on-year due to the economic downturn, falling below 300 million units.

According to the brand, the market share of Samsung and Apple both increased by 3 percentage points compared with the second quarter of last year, Samsung increased from 18% to 21%, and Apple increased from 14% to 17%; The volume of goods also increased against the trend.

According to Canalys, global smartphone demand is starting to weaken after economic headwinds and rising geopolitical uncertainty. "As the outlook for the smartphone market becomes more cautious, vendors were forced to revisit their strategies in the second quarter," the research analysts wrote.

Analysts predict that "as consumers' budgets are tight and more turned to low-end mobile phones, the oversupply of mid-range mobile phones has become the focus of manufacturers adjusting new product releases."

Canalys pointed out that Samsung has strengthened the supply of the Galaxy A series at an affordable price, which has allowed it to come out on top; and Apple's iPhone 13 is still in high demand, which is very unusual in a cooling global market environment.

Wall Street analysts are only bullish on Apple

According to a number of foreign media reports, Wall Street analysts are increasingly convinced that even if the U.S. economy falls into a recession and the global smartphone market cools rapidly, the iPhone 13 will remain popular, and the popularity of the iPhone 14 can go even further.

Investment bank Wedbush analysts Daniel Ives and John Katsingris said iPhone demand this quarter has remained "amazingly resilient" so far despite widespread supply chain issues and other factors affecting the tech sector.

Some analysts pointed out that because Apple is in the high-end market, compared with food and energy, consumer demand for iPhone will be less affected by price.

Not only has the iPhone 13 continued to sell well, Apple is the only brand to buck the trend in global personal computer (PC) data released by research firm Gartner last week.