Electronics

Watson & Band Import and Export Data Observation reported that in the second quarter of this year, global smartphone shipments fell by 9% year-on-year due to the economic downturn, falling below 300 million units.

According to import and export data, in terms of brands, both Samsung and Apple's market share increased by 3 percentage points compared with the second quarter of last year, Samsung rose from 18% to 21%, and Apple rose from 14% to 17%; in terms of quantity Look, the shipments of the two companies also bucked the trend.

Huacheng Import and Export Data Observation reported that global smartphone demand began to weaken after economic headwinds and rising geopolitical uncertainty. "As the outlook for the smartphone market becomes more cautious, vendors were forced to revisit their strategies in the second quarter," the research analysts wrote.

Analysts predict that "as consumers' budgets are tight and they turn to buy low-end mobile phones, the oversupply of mid-range mobile phones has become the focus of manufacturers adjusting new product releases."

According to Huacheng Import and Export Data Observation report, Samsung has strengthened the supply of the Galaxy A series at an affordable price, which has allowed it to come out on top; while the demand for Apple’s iPhone 13 is still very high, which is very unusual in the context of a cooling global market.

Wall Street analysts are only bullish on Apple

According to a number of foreign media reports, Wall Street analysts are increasingly convinced that even if the U.S. economy falls into a recession and the global smartphone market cools rapidly, the iPhone 13 will remain popular, and the popularity of the iPhone 14 can go even further.

Investment bank Wedbush analysts Daniel Ives and John Katsingris said iPhone demand this quarter has remained "amazingly resilient" so far despite widespread supply chain issues and other factors affecting the tech sector.

According to the Huacheng Import and Export Data Observation report, some analysts pointed out that because Apple is in the high-end market, compared with food and energy, consumers' demand for iPhone will be less affected by price.

Not only has the iPhone 13 continued to sell well, but Apple was the only brand to buck the trend in global personal computer (PC) data released by research firm Gartner last week.