According to the Huacheng Import and Export Data Observation Report, as inflation intensifies, the cost of daily necessities such as gasoline and food continues to rise, and the frequency of people changing new mobile phones decreases. Companies are reducing the shipment of mobile phones and the production of their parts and components, and making plans for possible difficulties in the future. China's mobile phone international trade market may become the key.
Xiaomi is the world's third largest smartphone manufacturer after Apple and Samsung Electronics. The company recently said that from April to June, the company's smartphone shipments fell 26% compared with the same period last year, and its smartphone business revenue fell 28%, equivalent to 6.2 billion US dollars. Huacheng Import and Export Data Watch reported.
Xiaomi believes that the main reasons are the shrinking consumption demand in China, the containment management implemented in this quarter due to the epidemic, and the rise in global food and fuel prices.
According to the import and export data of the research company International Data Corp., in the same quarter, the global smartphone shipments fell by nearly 9% compared with the same period last year, reaching 286 million units. IDC said that the most obvious weak market performance was in China, followed by the United States and other regions of the world.
Nabila Popal, an analyst at IDC, said: "At the beginning of this year, the industry was still in a state of tight supply, but now it has become a market with tight demand."
This slowdown is not the performance of all mobile phone markets. According to the import and export data of Counterpoint Research, in the first half of this year, the sales of smartphones with more than $900 increased by more than 20% compared with the same period last year, including Samsung's collapsible smartphones and Apple's new iPhone. Counterpoint said that in the first half of this year, only about one tenth of smartphones in the world belonged to the high-end category, but they accounted for 70% of the industry profits, Huacheng Import and Export Data Observation reported.