Electronics

According to the Huacheng Import and Export Data Observation Report, the global smartphone shipments in the second quarter of this year dropped 9% year on year due to the economic downturn, falling below 300 million units.

According to the import and export data, according to the brand, the market share of Samsung and Apple increased by 3 percentage points compared with the second quarter of last year. Samsung rose from 18% to 21%, and Apple rose from 14% to 17%; In terms of quantity, the shipments of the two companies also increased against the trend.

After the economic headwind and the rise of geographical uncertainty, the global demand for smartphones began to weaken. Research analysts wrote, "As the prospects of the smartphone market became more cautious, suppliers were forced to re-examine their strategies in the second quarter.

Analysts predict that "due to the tight budget of consumers, they are more likely to buy low-end mobile phones, and the oversupply of mid-range mobile phones will become the focus of manufacturers to adjust the release of new products."

Huacheng Import and Export Data Observation reported that Samsung strengthened the supply of Galaxy A series at a user-friendly price, which enabled it to take the lead; However, the demand for Apple's iPhone 13 is still very high, which is very different in the global market cooling environment.

Wall Street analysts are only optimistic about Apple

According to several foreign media reports, Wall Street analysts are increasingly convinced that even if the U.S. economy falls into recession and the global smartphone market cools down rapidly, the iPhone 13 will still remain popular, and the popularity of the iPhone 14 will go further.

Daniel Ives and John Katsingris, analysts at Wedbush, an investment bank, said that despite extensive supply chain problems and other factors affecting the technology industry, iPhone demand in this quarter has remained "surprisingly resilient" so far.

According to the Huacheng Import and Export Data Observation Report, as Apple is in the high-end market, compared with food and energy, consumers' demand for iPhone will be less affected by the price.

Not only does the iPhone 13 remain popular, but Apple is the only brand whose shipments are growing against the trend in the global personal computer (PC) data released by Gartner, a research company, last week. Huacheng Import and Export Data Watch reported.