Electronics

The "Double 11" activity has just come to an end. From the war reports of several projector companies, we can see that the popularity of projector products this year is far greater than in the past. What is the reason for the big sales of projectors? Huacheng Import and Export Data Observation Report:

Projector sales soared Household projectors became mainstream

Huang Yang is a football fan. With the World Cup approaching, he bought a projector to enjoy the big screen at home.

The arrival of the World Cup has ignited indoor entertainment projects. A person in charge of a projector manufacturer said that the factory had been in full production during this period in response to the "Double 11" promotional activities.

Xu Jing, Vice President of a projector manufacturer in Chongqing, said that during the entire "November" period, including the entire October production, there was no day off, and the demand was very saturated.

The advantages of projectors, such as no space occupation, convenient mobility and direct wall projection, continue to attract consumers to buy, and the improvement of product strength is also a major reason. According to the Huacheng Import and Export Data Observation Report, a product director of a projector manufacturer said that LCD (liquid crystal display technology) projectors have risen rapidly in recent years. The 720P resolution of the mainstream products has gradually changed to 1080P. The traditional open optical machine technology has gradually changed to closed optical machine technology. The products are easier to dissipate heat and the product life has been greatly extended.

Huacheng Import and Export Data Observation reported that China's household intelligent projector market will maintain a high growth trend in 2022, and the sales volume is expected to reach 6.45 million units.

The price of projectors tends to be civilian, and the industry standard needs to be improved

The projector industry with prosperous production and sales has attracted more and more capital attention. With the participation of many enterprises, what changes will be brought to the market?

According to the observation of Huacheng import and export data, more and more TV manufacturers, such as Hisense Video, Konka Group, Sichuan Changhong, Samsung, Sharp, have joined the battle for the "cake" of intelligent projection.

With the continuous participation of new manufacturers, the price of projector products has gradually become more and more popular. In the past, the projector market of more than 5000 yuan can now be seen everywhere with products of more than 1000 yuan or even hundreds of yuan.

However, while the price of projectors is leveling, there are also many problems to be solved in the industry. Industry insiders said that although the market size has maintained rapid growth, the industry is still in the early stage of development, and there are some irregularities. With the continuous introduction of new industry standards, a new round of reshuffle may occur in the industry in the future, Huacheng Import and Export Data Observation Report.