Electronics

How to find customers when mobile phone enterprises go to sea? Easy foreign trade to find Huacheng foreign trade software!

The domestic mobile phone market is already a red sea. In order to expand its territory, many mobile phone manufacturers have already extended their tentacles overseas.

The growth of mobile phone business in overseas markets has promoted the growth of ZTE's overall consumer business. In the first half of this year, ZTE's consumer business income grew 16.5% year on year. When receiving an agency survey on August 30, one of the reasons for the growth of consumer business was the growth of mobile phone revenue in overseas markets, with a year-on-year growth of nearly 40%.

Lenovo also achieved good results in its overseas smartphone business. In the first quarter of 2022, Lenovo's sales in the Americas and Europe Middle East Africa markets increased by 8% and 1% year on year respectively, benefiting from the steady growth of smartphone and other businesses. Among them, in the smartphone field, the North American market and the Latin American market are the most advantageous markets of Lenovo Group.

However, some people rejoice and others worry that not all enterprises' smartphone business has been smooth overseas. Since this year, Xiaomi Group's achievements in overseas markets have been very bleak. Xiaomi's financial report shows that in the second quarter of 2022, the company's overseas market revenue is 34 billion yuan, down 22.0% year on year, accounting for 48.4% of the revenue, down 1.3% year on year.

In recent years, Xiaomi Group has been performing well in overseas markets. This interruption of high growth may be closely related to its frequent troubles in overseas markets. In January this year, the Ministry of Finance of India accused Xiaomi India of tax evasion and issued a ticket of 6.53 billion rupees (about 550 million yuan); In April, it was revealed that Xiaomi's subsidiary in India was seized with assets, involving an amount of up to INR 55.513 billion (equivalent to RMB 4.806 billion). Following the Indian market, in July this year, Xiaomi was fined 3.2 million euros (equivalent to 21.76 million yuan) by the Italian anti-monopoly agency AGCM. A series of events have impacted the overseas business of Xiaomi Group to some extent.

Unlike Xiaomi, although it has not been frequently challenged by local regulators, the voice holding company, which is deeply involved in the African market, has failed to achieve outstanding results, resulting in income increase without profit increase. In the first half of 2022, the company achieved a revenue of 23.109 billion yuan, with a year-on-year growth of 1.11%; Net profit was 1.654 billion yuan, down 4.23% year on year.

When domestic mobile phone enterprises go to sea, which regions are still worth exploring? According to the analysis of senior people in the mobile phone industry, the mobile phone market in Latin America is still worthy of deep cultivation by Chinese mobile phone enterprises.

He believed that, in terms of brands, Xiaomi, OPPO and vivo are all based on the Chinese market, with India and South Asia as the second markets and Europe and Southeast Asia as the third markets; Glory currently has a major market share in China; In terms of other brands, Realme mainly focuses on Indian and South Asian markets; The voice transmission is mainly in the African market. To sum up, although some manufacturers have extended their tentacles to the Latin American market, the share of local domestic mobile phones is relatively low, which is worthy of continuous efforts by mobile phone manufacturers.

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