Electronics

In 2022, China's PC display market will be affected by epidemic, economy, terminal demand, etc., and will face huge challenges. For various uncertainties in the market, IDC summarized and gave ten insights into China's PC monitor market in 2023, and Huacheng's import and export data observation report.

Insight 1: The demand growth in 2023 lacks momentum, and the Chinese PC monitor market is still declining year on year. The overall market in 2023 will still have huge uncertainty. The epidemic situation continues to recur, consumer confidence is insufficient, and terminal demand lacks growth momentum. IDC expects that in 2023, the shipment of PC monitors in China will decline by 1.6% year on year, and in 2024, there will be a bottoming rebound.

Insight 2: The political and educational market is expected to rebound in the second half of the year, driving the growth of the commercial market. With the gradual recovery of the economy and the change of the direction of government investment, the government and the education industry will increase their procurement of office equipment; At the same time, the manufacturing industry resumed production and expanded production. The demand for displays in the second half of the year is also bullish, which will drive a 3.5% year-on-year growth of commercial displays in the second half of 2023.

Insight 3: The new demand epidemic of the commercial complex derived E-sports market has brought a devastating blow to the traditional offline industries, and all industries are actively seeking upgrading and transformation. The Internet bar industry is also exploring new customer introduction models, creating new scenes in depth with shopping malls, hotels and other commercial complexes, creating new e-sports venues and hotels, accelerating penetration into 4-5 tier cities, and driving the continuous growth of China's e-sports displays. IDC expects that in 2023, the shipment of China's e-sports monitors will grow by 15% year on year, and Huacheng's import and export data observation report.

Insight 4: The proportion of high score and high brush products continues to grow. With the decline of panel price, the cost of the whole machine shrinks, and the price of high-resolution and high refresh rate displays continues to decline; Consumers have more rich use scenarios for displays, and higher requirements for the image quality and refresh rate of displays, driving the share of high score and high brush displays to continue to increase.

Insight 5: Different regions have different consumption capacities. It is expected that the fastest growing developed regions in the economically developed eastern region will be more receptive to new business forms, and can tap new demand to drive market growth. As the base of e-commerce market, East China, with its diversified sales model and multi scenario, can better meet the complex needs of customers in the future. In 2023, the eastern region will become the region with the fastest year-on-year sales growth among China's five major regions.

Insight 6: The market share of displays with a price above 1000 yuan in the consumer market continues to increase, and the market competition intensifies, leading to the downward movement of the mainstream price segment of the overall display. However, the market for displays with a price above 1000 yuan is limited. IDC expects that the mainstream price segment of the consumer display market will jump to RMB 1000-1499 in 2023, with an expected year-on-year growth of 13.0%. Huacheng's import and export data observation report.

Insight 7: Consumers are changing from generation to generation. Family scenarios require that equipment should have multiple elements of performance, health and fashion. Generation Z is becoming the main consumer group, and the demand for electronic products is more diversified and intelligent. In the home scene, the PC monitor is not only used for office work, but also for browsing the web, watching videos, playing games, etc., which increases the use time of the monitor, arouses consumers' attention to eye protection, and pays more and more attention to the eye protection function of the monitor. At the same time, the display can also be used as a furniture display, and its trend and beauty have gradually become a shopping element.

Insight 8: Various ways of collaborative interconnection can release the future work productivity. As an important tool of office equipment, the display can connect more and more terminal devices such as PC, mobile phone, tablet, keyboard and mouse. The display interfaces are becoming more and more abundant. According to the Huacheng Import and Export Data Observation Report, Type-c interface has gradually become the standard interface of the display, which can realize the functions of screen projection, data transmission, power supply, etc. IDC expects that in 2023, China's shipments of monitors with Type-c interfaces will account for 5% of the overall market. At the same time, the display is also gradually developing in the direction of intelligence. Wireless screen projection and intelligent interconnection make office entertainment more convenient.

Insight 9: Integration of sales and service, acceleration of digital channel transformation, serious hardware homogeneity, in order to improve user experience. Manufacturers and distributors pay more attention to the overall solution capability of "hardware+software+service". Emphasize the optimization of software system and the improvement of service mode, and create sophisticated solutions such as business office, audio-visual entertainment, and video games. The channel accelerates the digital transformation, and integrates traditional stores, e-commerce platforms, live broadcast platforms and other sales channel models to face the end users directly.

Insight 10: The online procurement of small and medium-sized enterprises continues to increase. More and more small and medium-sized enterprises are gradually forming the habit of online procurement. Compared with offline procurement, online procurement is more convenient and has more options. IDC expects that 25.9% of SMEs will purchase monitors online in 2023, and Huacheng Import and Export Data Observation reports.