Electronics

How to find customers when mobile phone enterprises go to sea? Easy foreign trade to find Huacheng foreign trade software!

The domestic mobile phone market is already a red sea. In order to expand its territory, many mobile phone manufacturers have already extended their tentacles overseas.

The growth of mobile phone business in overseas markets has promoted the growth of ZTE's overall consumer business. In the first half of this year, ZTE's consumer business revenue increased by 16.5% year-on-year. According to the agency survey on August 30, one of the reasons for the growth of consumer business was the growth of mobile phone revenue in the overseas market, up nearly 40% year on year.

Lenovo Group has also made good achievements in its overseas smartphone business. In the first quarter of 2022, Lenovo Group's sales in the Americas and Europe-Middle East-Africa markets increased by 8% and 1% year on year respectively, benefiting from the steady growth of smart phones and other businesses. Among them, in the field of smart phones, the North American market and the Latin American market are the most advantageous markets of Lenovo Group.

However, some people are happy and others are worried. Not all enterprises' smartphone business is smooth overseas. Since this year, the performance of Xiaomi Group in overseas markets has been very poor. Xiaomi's financial report showed that in the second quarter of 2022, the company's overseas market revenue was 34 billion yuan, down 22.0% year on year, accounting for 48.4% of the revenue, down 1.3% year on year.

In recent years, Xiaomi Group has been performing well in overseas markets. The interruption of high growth may be closely related to its frequent troubles in overseas markets. In January this year, the Ministry of Finance of India accused Xiaomi India of tax evasion and issued a fine of 6.53 billion rupees (about 550 million yuan); In April, it was revealed that Xiaomi's subsidiary in India was seized with assets, involving an amount of INR 55.513 billion (equivalent to RMB 4.806 billion). After the Indian market, in July this year, Xiaomi was fined 3.2 million euros (about 21.76 million yuan) by the Italian antitrust agency AGCM. A series of events have impacted the overseas business of Xiaomi Group to some extent.

Unlike Xiaomi, although it has not been repeatedly challenged by local regulators, Chuanyin Holding, which is deeply involved in the African market, has also failed to achieve remarkable results, resulting in a situation of increasing income without increasing profits. In the first half of 2022, the company achieved a revenue of 23.109 billion yuan, up 1.11% year on year; The net profit was 1.654 billion yuan, down 4.23% year on year.

Which regions are still worth exploring when domestic mobile phone companies go to sea? According to the analysis of senior people in the mobile phone industry, looking around the world, the mobile phone market in Latin America is still worth further exploration by Chinese mobile phone companies.

He believed that in terms of brands, among the top brands, Xiaomi, OPPO and Vivo are based on the Chinese market, with India and South Asia as the second market and Europe and Southeast Asia as the third market; Glory's main market share is also in China; For other brands, realme mainly focuses on India and South Asia; The voice is mainly in the African market. In general, although some manufacturers have extended their tentacles to the Latin American market, the local market share of domestic mobile phones is relatively low, which is worthy of continuous efforts by mobile phone manufacturers.

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