According to the import and export data, the global smartphone shipments (quick report value) from October to December 2022 fell by 18.3% year-on-year to 3.3 million units. Against the background of economic uncertainty strengthened by inflation, consumers' willingness to buy weakened, creating the largest decline in history on a quarterly basis.
Import and export data showed that the shipment of smart phones decreased for six consecutive quarters. The decline was about twice as large as 9.7% from July to September 2022. Nabila Popal, research director of IDC, said: "The rising inflation rate and the strengthening of macroeconomic concerns have hit personal consumption more than expected."
According to the import and export data, according to manufacturers, the shipment volume of Apple, which ranks first with 24.1% market share, decreased by 14.9% year-on-year to 72.3 million units. The import and export data showed that the decline of enterprises below the second place was particularly large, with the share of 19.4%, and the shipments of Samsung Electronics of South Korea, the second place, dropped by 15.6% to 58.2 million units. Some analysts believe that in view of the weakening demand for smart phones and the increase in circulation inventory, enterprises have significantly reduced their shipments.
According to import and export data, the shipment volume of smart phones in 2022 will decrease by 11.3% to 1.210 billion, the lowest level since 2013.