General

How to develop overseas social media marketing strategies? What needs the attention of Chinese outbound brands is that choosing the right platform is not the end of the day. In addition to the "old problems" in terms of localization cognition, marketing strategy and planning, and social media platform rules, outbound brands also have "new challenges" in terms of fine operation, personalized communication, and crisis warning requirements brought by digital marketing.

How to solve these problems and achieve performance growth and brand growth through social media? Overseas brands need to master comprehensive and in-depth social media data and management methods to maximize the boost value of social media. It is necessary for us to understand how to develop appropriate social media marketing strategies and implement them effectively. The recommended methods are as follows:

1. Formulate corresponding social media marketing strategies based on their own growth needs and combined with social media data indicators.

From the selection of social media platforms, account positioning and quantity planning, account content planning to release speed, post interaction indicators, payment promotion details, and conversion indicator tracking settings, all aspects should start from the brand's own needs.

2. Give play to more unique sales and marketing concepts, and improve technical ability and rapid response ability.

Chinese brands go overseas with unique user operation and product sales concepts, including live broadcast, fission, short video, private domain operation and other tools, which can be flexibly applied to overseas social media marketing. Various types of MarTech are also becoming a necessary tool for brand promotion. Selecting a suitable social media monitoring platform for rapid and accurate data recovery and analysis can effectively improve the brand's responsiveness.

3. Implement the data-driven concept in the whole process of "marketing - sales - service".

Data mining, data refined operation, data-driven, and data decision-making have gradually become a consensus, but data is not only used for analysis and decision-making at the marketing end, but also should pay attention to the system integration and data circulation utilization rate, connect marketing data with the enterprise's internal ERP, CRM and other software systems, and realize data flow.

4. Strengthen the compliance protection of brand assets and social media data to avoid brand crisis and risk.

The overseas market is in a complex and changeable environment. In the practice of social media marketing, we should fully understand and respect the policies, regulations and culture of the target market. For global systems such as Facebook, we should also fully understand their policy differences in different markets to avoid brand crisis and data risk. For example, in the European market, people are highly sensitive to privacy and data security, and have higher expectations for corporate transparency than other markets. European governments are also relatively mature in data security management. These put forward higher requirements for data compliance of overseas brands.