General

What is the correct use of customs data? The simple summary is that the customs data can quickly find the potential customer base with demand. Through the customer's purchase records, such as purchase quantity, price, date, country of origin, etc., focus on screening a group of customer groups suitable for their own factory (such as supply volume, supply cycle speed, product quality, price, etc.), and then through the search engine, LinkedIn Facebook and other combination methods are targeted to find out the contact information of key customer groups (give priority to the company's boss and purchasing department, followed by the official website and sales department), and finally carry out effective follow-up and promotion, so as to achieve the purpose of order. What is the specific use method? Let's share it with you in several points

No.1 Purchaser selection

There are a lot of customs data, but not all of them are suitable for you. What is suitable for you is the best. First, we need to confirm whether the customer is a professional buyer. This step is very important, or you will do a lot of useless work. The customer's professionalism can be directly confirmed by comparing the number of times the buyer has purchased the products related to your operation with the number of times of all products. Some customers have bought your products, but only one of the hundreds or thousands of transaction records he bought. These companies are mainly freight forwarders and traders, which can be directly screened out without wasting time.

No. 2 Purchaser analysis

After preliminary screening, the purchaser must analyze the customer's purchase habits after finding professional buyers, and judge whether they match by the quantity and weight of each purchase. Some customers are too big to pick up, and too small customers don't want to do it. Is the best; Determine the customers' preference for products purchased in which regions, including those who have been purchasing in Europe and those who have been purchasing in India. Knowing how much customers care about product quality or price is also helpful for our transactions.

Then the customs data can judge the possible time of the customer's next purchase by analyzing the customer's purchase time. Some customers purchase in the second half of each year, and some customers purchase every month. Different customers definitely need to set different contact time and find the right contact time, so the probability of order will naturally increase.

No.3 peer competitors

For the matching buyers that have been analyzed, be sure to pay attention to their existing suppliers. It is better to do some homework on the products and prices of existing suppliers, and then contact the buyers to understand their advantages. Otherwise, why would someone give up the original supplier to cooperate with you? The number of people fighting depends on the quality, and the price of fighting should not be soft; Another point is to find customers from competitors and competitors with comparable strength in the market, especially those with high prices and similar quality, or those with poor quality and similar prices. The previous screening process has been omitted because the company has the same strength and can be a direct customer of its peers. So old sales will have more advantages and better understanding of the industry. At the same time, you can also pay attention to lost and new buyers

No. 4 About contact information

India has the highest quality of its own contact information in customs data. There are relatively many procurement leaders, with names and e-mails, which can be used directly. In addition, some customers fill in their own phone and email. It is relatively small. You can count it as one meeting or contact directly. Others are basically matched by the contact information of the customs data company. Of course, some have matches and some don't, and the price will be different.

No. 5 Deeply explore contacts

Many people use data to copy email and send it directly, but if you do not find the right person, it is difficult to have an effect. After the company name is found, the official website can be found as long as it exists. Then the next thing to find is the relevant person in charge. Small companies usually go directly to the boss, president or CEO. If a large company looks for functional leaders, purchasers, purchasing department or some product engineers of relevant departments. LinkedIn is a very good channel to directly find the names of people in relevant positions. Having a name makes it easier to find contact information. You can also send a message directly to the customer's official Facebook page and ask the buyer's email address. The personal test is valid.

No. 6 Multiple communication methods are parallel

At present, many foreign trade salesmen in China are still at the stage of developing customers only by mail. They should learn to use various social media and chat applications in a timely manner. On the other hand, if you receive a promotion email, you may not reply, but if someone adds your WeChat and greets you, the probability of our reply will be much higher. WeChat is available in China, and Whatsapp, Line, Viber, VK, Messenger, etc. are available abroad. If you have a customer's phone number, you can communicate directly online through chat tools. Of course, it will be more efficient to call directly.