General

At present, quality, as a key factor to prosper international trade, promote industrial development and improve people's well-being, has increasingly become the focus of economic, trade, science and technology, culture and other fields. According to the Huacheng Import and Export Data Observation Report, recently, the CPC Central Committee and the State Council issued the Outline of Building a Quality Power, which pointed out that in the face of the new situation and new requirements, we must turn the foothold of promoting development to improve quality and efficiency, cultivate new advantages of economic development with technology, standards, brands, quality and services as the core, and promote the transformation of "Made in China" to "Created in China", and the transformation of "Speed in China" to "Quality in China" The transformation of Chinese products into Chinese brands and unswervingly promote the construction of a quality power. The Outline proposes to promote the development of economic quality and efficiency, enhance the competitiveness of industrial quality, speed up the upgrading of product quality, benchmark the international advanced standards, promote the same line and same quality of domestic and foreign trade products, encourage the import of high-quality consumer goods, improve the quality and unit value of export goods, achieve the best in and out, enhance the quality and brand development ability of enterprises, and strive to create domestic and international well-known brands.

Improve the quality level of multi-pipe driving

Quality is a sharp tool to promote trade prosperity. "The quality of a country's products and services determines its relative level in international competitiveness." In the view of Wang Qiyan, a senior researcher at the Yangtze River Economic Belt Research Institute of Renmin University of China, quality power is the way to improve international competitiveness, and also the way to transform an economic power into an economic power. Huacheng Import and Export Data Observation Report.

Wang Qiyan said that the essence of "quality" in the quality power includes quality, taste and brand when participating in the online discussion of the Zhonghong Forum a few days ago. Quality refers to the standard that the goods meet the needs of users, such as appearance, structure, function, reliability, durability, service guarantee, etc. Grade refers to the grade and level of the product, and refers to the integration of certain values and aesthetics in the design and production process of the product. Brand refers to consumers' awareness of certain products and product series. Brand means high quality, high reputation, high efficiency and low cost. Quality is the life of an enterprise and the basis of product grade and brand. Huacheng Import and Export Data Observation Report.

As for the path to achieve a quality country, Wang Qiyan suggested that we should pay attention to the application of science and technology and the introduction of culture, industrial innovation, talent absorption and management innovation. Specifically, we should use technology to improve product efficiency, realize the diversification and humanization of product functions, produce high-quality products, present culture in the product appearance through art, spread brand through stories, and improve the added value of products. In the aspect of industrial innovation, it is necessary to promote the integration between industries and within industries through industrial integration, realize the innovation of business forms and form new business forms; Promote the cooperation between enterprises through cooperation, reorganization and merger, improve the production efficiency of products and services, and form new products at the same time. Talents are always scarce resources. Only high-quality talents can produce high-quality products. Talents should be absorbed through introduction, cultivation and sharing. At the same time, we should promote management innovation by formulating standards, cultivating entrepreneurship and social responsibility, and supervision and inspection, so as to achieve a strong quality country.

Strengthen quality control throughout the life cycle

According to the observation report of Huacheng Import and Export Data, improving the quality and brand development ability of enterprises can not be separated from the improvement of total quality management. Wang Xiaohong, deputy director of the Scientific Research and Information Department of the China Center for International Economic Exchange, stressed that we should strengthen the quality management and control of the whole life cycle from product research and development, industrial design, technological process, production and manufacturing to after-sales service, focusing on the following three aspects.

First, industrial design should play a leading role in quality improvement. Design is the source of product quality, and the upgrading of product quality should first improve the level of design innovation. We should promote green and low-carbon design around the goal of "double carbon", meet consumers' aesthetic needs of fashion, and advocate simple, beautiful, practical and fashionable design that conforms to the trend of the times; In order to adapt to the development of China's aging society, we should strengthen the aging design in terms of products, services, infrastructure, buildings, etc., especially digital products and services should be friendly to the elderly. Enterprises should balance the quality requirements such as product durability and resource saving with business considerations and rapid iteration; We should actively encourage the integrated and innovative application of new technologies and materials in design, and provide a market for the rapid industrialization of new technologies and materials; Comply with sustainable development concepts such as green environmental protection and resource recycling, and advocate zero emission and recyclable process design; Strengthen the innovation of service model design and promote the continuous emergence of new business models.

The second is to promote the digital management of product production and service. 5G, big data and cloud computing have transformed traditional manufacturing into networking, intelligence and digitalization, creating conditions for accurate, real-time control and traceability of product and service quality. At the same time, new service modes such as remote maintenance and repair, education, diagnosis and treatment, and conference also put forward new requirements for quality control.

The third is to establish a quality tracking and supervision mechanism. Quality inspection, market, judicial and other regulatory departments should cooperate to do a good job in quality supervision and management; We should improve the consumer feedback mechanism and strictly investigate, crack down on and punish fake and inferior products; We should improve the platform governance and supervision system.

"The construction of a strong quality country is a systematic project, and the improvement of quality is not a simple improvement of standards or indexes." Professor Ma Lili, the dean of the School of Economics and Management of Northwestern University, suggested that the construction of a strong quality country needs to avoid the misunderstanding of replacing the market with administration, emphasizing rules over construction, emphasizing physical over formless, emphasizing parts over the whole, and stressing importance over service, and should constantly improve the professionalism and scientificity of quality management to avoid the one-size-fits-all Unreasonable evaluation methods have brought efficiency and benefit losses. Through innovative quality governance methods and processes, we have systematically and comprehensively promoted the quality power strategy, and Huacheng Import and Export Data Observation Report.