General

As a small and medium-sized enterprise, it is difficult to develop the international market and accept some foreign trade orders. The main obstacles are channel development and overseas marketing.

Here, Xiaobian believes that if he wants to develop steadily at low cost, he cannot follow the marketing methods of big companies. Big companies can spend money to participate in exhibitions and advertise, but small and micro enterprises are still in the development stage in all aspects, and conditions are not allowed.

Here, in combination with foreign situations, Huacheng Creative Foreign Trade Software will share with you how small domestic factories can take foreign trade orders and develop overseas markets.

In general, there are the following points:

01 Preliminary work

1. Good products are very important, which is the basis of sales work.

2. With the product, there may be many people who suggest that you build a platform. The platform is not impossible. The budget allows it to be done, but it is not the only channel.

If you build a platform alone, your only choice is how to increase traffic, but it is impossible to keep burning money. Therefore, it is better to learn to develop independently, have your own foreign trade website, and use SNS social marketing to actively find customers.

It is very important to have an independent website that you fully master as a basic marketing position!!!

No matter how small an individual has a brand, what's more, we are also a production factory? Because this is the first step to receive foreign trade orders. Many users know about you from the website. After all, customers can't always come to China for field visits, especially during the epidemic. The English used on the website should be as standard as possible, and the website promotion is also one of the main channels to develop users.

3. Keep the content of your foreign trade website and social platform updated to the extent that you can find your company on Google!

4. Look more at what products are needed in the market. If I am waterproof material, I see that some traders are building materials. Although he doesn't need waterproof materials for the time being, I can still provide him with our information, because you don't know when the customer needs it!

02 Establishment of purchaser channels

1. First of all, we should understand our products.

Try to master some knowledge of products as much as possible, such as product price, quality, use method, product characteristics, after-sales service, product delivery date, delivery method, price and payment method, production materials and production process.

We should also learn about the products of the same industry and relevant product knowledge. This knowledge can help you overcome the difficulties in your business work.

If you do not know the advantages and disadvantages of your products, it is difficult to persuade these sales channels to cooperate with you. So before starting business work, you should first have a clear positioning of your products.

2. How to find the specific purchaser?

After the website has been built and the search optimization has been completed, some customers will naturally come to inquire about it. At the same time, we can use many foreign trade platforms or some commercial websites to search the information of buyers.

In addition, you can also search by industry through customs information, telecom yellow pages and professional magazines, and you will also find many buyers belonging to you.

It is never a big problem to find specific buyers. As long as you dare to take the first step and master your product situation very skillfully, it is not very difficult for you to contact the purchaser even by telephone.

3. Find some professional foreign trade industry veterans.

They all have some sales channel resources. The reason why the veterans are valuable is that they have trampled all the holes on the road. Finding these foreign trade veterans may not be expected to bring much business to them. More importantly, it is to use their lessons to obtain some of their foreign trade sales channel resources and avoid unnecessary tuition fees.

At the same time, as a boss, we should also train ourselves into a qualified marketing personnel in the foreign trade industry. If a small factory wants to open up overseas markets, it must not place all its hopes on salesmen.

4. In addition to letting salesmen introduce buyers to you, you can also let your buyers introduce buyers to you, which is also applicable to the foreign trade market.

Although this method is difficult to say, it is not difficult to do. When you are sincere to the buyer, the buyer will introduce your advantages to his friends.

The buyer introduced his friend to do business with you, because he was introduced by his friend, and he is already very sure of you. Such a buyer almost does not need any effort and is very secure.

5. After you have gone through the above steps and mastered some stable sales channels, you can shift some focus from the buyer to the specific business and the relationship between peers.

The products produced by your company may not meet the entire market. When you meet an unsatisfied purchaser, such as your price is too high and the purchaser cannot accept it, you can find a manufacturer that produces products similar to yours and more in line with the purchaser's requirements, and introduce the purchaser to him.

In the same way, when the manufacturer meets the requirements of your product but cannot produce it, it will introduce the purchaser to you. This is also a good way to use.

The market heat is what one person and one company can't do. It is only when they are competitors, they can work together to improve the market scale.

This is the introduction of how small factories receive foreign trade orders. In fact, it is very hard to find foreign orders in the early stage. It needs online channel development and offline resource accumulation. Try and work hard. Opportunities are all tried out. Try more, and you will become an expert. If you want to do foreign trade easily, you can try Huacheng Foreign Trade Software. The big data precision marketing platform independently developed by Huacheng Chuangzhi Foreign Trade Software covers more than 3.2 million product information of more than 6 million potential purchasers in 193 countries and regions around the world, and provides two-way services for global customers. Huacheng Chuangzhi Foreign Trade Software includes global import and export international traders, logistics companies, manufacturers, scientific research institutions, cross-border e-commerce and investment banks, involving chemicals Machinery, automobile, medical equipment, optical fiber and optical cable, laser and other various national economic industries, a variety of modules can be switched at will, foreign trade mail can be sent to break the blockade, and inquiries can be answered without omission. Huacheng Chuangzhi Foreign Trade Software has helped foreign trade enterprises effectively solve many customer acquisition and marketing problems. Huacheng Chuangzhi Foreign Trade Software allows foreign trade friends to do foreign trade easily.