General

With the release of customs data, more and more information about import and export goods is available. These data are of great help to understand the global economy and trade.

1、 Meaning of customs data

Customs data is business information provided by a specific industry or region, which can help enterprises analyze the market, understand customer needs and make wise decisions. For example, when selecting products, determine which brand is more advantageous by comparing the import and export of related products; When encountering new consumer groups or market changes, use customs data to determine whether consumers have adapted to market demand, and adjust marketing strategies according to market trends. In addition, customs data also has economic value because it reflects the specific situation of trade between different countries or regions. For example, compared with other countries or regions, the United States is at a disadvantage in tariffs, which means that it needs to pay more costs to enter the regional market.

2、 The significance of customs data analysis market

The significance of customs data analysis market is enormous. Through the analysis of customs data, we can find potential trade opportunities and formulate corresponding policy recommendations for different countries and regions. The customs data analysis market also provides enterprises with a channel to understand global economic trends, customer needs and competitor behaviors. At the same time, customs data can also help government regulators to grasp the domestic and foreign trade dynamics and provide reference basis for policy makers. In general, customs data has important economic and social significance and provides a new perspective for people to understand and understand the world.

3、 Customs data analysis methods and steps

Customs data analysis methods and steps refer to the process of drawing conclusions through systematic sorting and analysis of customs data. Customs data analysis can help enterprises understand market dynamics, competitors' trends and their product competitiveness, and provide basis for decision-making. There are three main sources of customs data: one is from the official website of the enterprise, the other is from the website of the National Bureau of Statistics, the State Administration of Foreign Exchange or the industry association; Third, it comes from online forums, such as Baidu Post Bar and Sina Weibo. According to the characteristics of different types of customs data, the customs data analysis methods and steps are also different.

At present, customs statistics are being gradually recognized. Therefore, enterprises should pay attention to the use of this information when purchasing in order to respond to market changes in a timely manner.

The amount of customs data and information is huge, and it takes time to mine the contact information of relevant customers. The final effect is not as expected. Is that true? It is still because the customs data is used in the wrong way, which wastes energy and time in vain.

Using customs data to develop customers can quickly select the customers with the highest matching degree, screen their credit system and purchase volume and price information, sell high-quality customers and profit space, improve development efficiency and improve development effect by accurately portraying all buyers in the target market and their procurement system. For developing new customers with customs data, there are three ideas for reference:

1、 The establishment of a customer resource database according to the country is equivalent to the establishment of its own work record table. First, all customers in a country are counted through the trade tracking function; Secondly, the specific analysis will be carried out according to the purchase volume, purchase cycle, product specification, supplier system of each purchaser (focusing on the simplification or diversification of the purchaser's supply channel, and it is better to keep the purchaser with diversified suppliers, and the difficulty of customer development of the purchaser with single supply channel will increase); Finally, 30% of the potential high-quality customers in this country are selected and recorded in their own customer resource database, which can be flexibly set according to country, time, customer name, follow-up steps, contact number, email, contact person, etc.

2、 According to the customer resource database established by peer companies, the English names (including full names, abbreviations, etc.) of peer companies should be well known, and the global network function of suppliers should be used to count all the customers of the peer in the system. The most important thing is to analyze the peer customers, and also do specific analysis according to the purchase volume, purchase cycle, purchase product model, etc; Finally, select the key customers of your peers and record them in your own customer resource database.

3、 According to the new customers in each country, use the trade search function to select the country, set the date range, limit the product name or customs code at the setting conditions, check "Latest", and the search results will be the latest high-quality customers in this country during the setting period. Because it is the latest customer, there is a purchase transaction at the beginning, and the supplier may be unstable, Such customers must focus on follow-up; Finally, these new potential buyers are recorded in their customer resource database.

The above three ways of using customs data to develop customers can be implemented according to the actual needs of the company and its own, combined with the market environment, industry characteristics, strategic needs, etc., to find their own ways and methods, the only purpose is to establish and sort out their own high-quality customer classification and archiving. To find suitable customers, the next step is to accurately contact customers, such as telephone contact, email communication, online chat and other channels.