General

For some highly professional customers, sometimes the public. Search engines are not applicable. From the point of view of a product I have come into contact with - saw blade, it takes a lot of time to search for potential customers in a large range, and it is uncertain whether the other party has import and export behavior.

The customs data can be said to be the intelligence on the foreign trade battlefield. All recorded in the customs data have historical import and export records. Accurate development will achieve twice the result with half the effort!

Customs data is the best helper to understand buyers' data preferences, competitors and market conditions. It applies specific data to market analysis, peer analysis and customers' in-depth understanding ability. However, many people search for customers directly according to the product, find the mailbox and send a lot of development letters, but few reply. So we must use the right method to develop customers, otherwise we will only get twice the result with half the effort.

1、 What is the customs data?

The customs data is the import and export statistical data generated by the customs in performing the import and export trade statistics function. The task of customs statistics is to investigate, analyze and supervise import and export goods and provide statistical services.

The customs will regularly release import and export statistics, early warning and monitoring data. The data will be specific to certain industries and commodities, but not to certain enterprises.

2、 What is the role of customs data?

Screening of purchasers

There are many data in the customs data, but not every one is suitable for you. First of all, we need to confirm whether the customer is a professional buyer. This step is very important, otherwise it will do a lot of useless work.

By comparing the number of times that buyers purchase relevant products and the number of times that you operate all products, you can directly confirm the professionalism of customers. Some customers have bought your products, but only one of the hundreds or thousands of transactions he has purchased. These companies are mainly freight forwarders and traders, which can be directly screened out without wasting time.

Analysis of purchasers

After preliminary screening and finding a professional buyer, we must analyze the customer's purchasing habits and determine whether they match through the quantity and weight of each purchase. Some customers who are too big can't accept it, and those who are too small don't want to do it. The right one is the best; Judging customers' preference for products by which regions they have purchased from before, including customers who have been purchasing from Europe and customers who have been purchasing from India, is also helpful to understand whether customers care about quality or price;

Through the analysis of the customer's purchase time, we can judge the possible time of the customer's next purchase. Some customers purchase every year in the second half of the year, and some customers purchase every month. The contact time of different customers is certainly different. Find the right time to contact, and the probability of the customer's reply will be higher.

Peer competitors

For the matching buyers that have been analyzed, they must pay attention to their existing suppliers. It is better to contact the buyers after doing some homework on the products and prices of the existing suppliers, and find out their advantages. Otherwise, people should give up the original suppliers to cooperate with you. The quality of the products that should be competitive is the quality of the products, and the price of the products that should be competitive should not be soft

Another point is to look for customers from competitors and find competitors with comparable strength in the market, especially those with higher prices and similar quality, or those with lower quality and similar price than you. Because of the comparable strength, you can definitely do the customers that the peers can do directly, so the previous screening link is omitted. Therefore, the old sales will have more advantages and know more about the industry. At the same time, we can also focus on the missing and new buyers in the same industry.

About contact information

The original customs data is the customs declaration form, which has no contact information.

However, Huacheng Creative Intelligence has been deeply engaged in the big data of foreign trade for 12 years. It has a huge big database of foreign trade and a professional full-network capture technology. It can capture the contact information of the purchaser by clicking the company name or website. In addition to email, some buyers can also capture their names and positions

Deeply mine contacts

Many people use the data to copy the mailbox and send it directly, but if you don't find the right person, it is difficult to have an effect. After finding the company name, if you can find it on the official website, then the next thing to find is the relevant person in charge. Small companies usually find the owner, president or CEO directly. Large companies need to find the functional head of the relevant department, buyer, purchasing department, Or some product engineers, different customers may be responsible for different personnel.

Multiple communication methods are parallel

At present, many domestic foreign trade salesmen are still at the stage of developing customers only by email, and should learn to use various social media and instant chat apps.

If you receive a promotion email, you may not reply, but if someone adds you to WeChat and greets you, our probability of reply will be much higher. There are WeChat in China and Whatsapp, Line, Viber, VK, Messenger, etc. abroad. If you have a customer's phone number, you can communicate online directly through chat tools. Of course, it will be more efficient to call directly in the past.

3、 Customs data has five main functions

Analyze the target market, understand the changes in the industry, understand the competitors, detect peer customers, and revitalize old customers

1. Analyze target market

Query the specific historical transaction record of a product, and display the date of a single transaction, import and export country, purchaser/supplier name, imported product description, quantity, amount and weight of a single transaction in detail. Through this information, we can learn which products are exported more, try to develop new markets, and know which products have increased demand and whether business opportunities have increased

2. Insight into industry changes:

Detect the changes of suppliers in the target regional market. If there are new participants that prove the increase of market demand, the competition needs to be adjusted in time

3. Understand competitors

Query the supply volume of peers and peers in the customs data, and analyze the enterprise type, operation status and production scale in combination with other information on the Internet

4. Mining peer customers

You can also query the purchasers with whom you cooperate through the names of companies in the same industry to see if there are customers of your own who also purchase from other companies, and explore customers in the same industry; Analyze the transaction records of competitors; Understand customer procurement rules; Analyze his purchase time frequency and purchase amount and quantity; Recommend your products at the right time to improve the success rate of self-recommendation

5. Revitalize old customers

When it is found that the purchase volume of old customers has decreased or they have not purchased, we should consider whether they have been poached. We need to find new transaction records of customers and objectively analyze the reasons

The information found in the customs data can objectively help us analyze the reasons for the customer's transfer of orders. Find out the problems in their products, prices, communications, delivery dates and other links, and make targeted improvements and adjustments, so as to win the recognition of customers and renew orders and cooperation.