General

Now the advantages of social media marketing are more and more obvious. For example, in China, many orders are transacted from WeChat communication, and Tiktok and Kwai have also become the mainstream. The same is true in overseas markets, such as Facebook, LinkedIn, Twitter, YouTube, etc., where user activity is very high.

So, what should overseas social media marketing do? Let's take a look at their advantages.

1. High cost performance

Free registration, creation of personal data, and raising of a good number will earn returns through their own efforts. The cost investment is not particularly high. Some people can earn considerable income with a small amount of time and money.

2. Many potential customers

At least tens of millions of overseas users are using overseas social media. Do you post some descriptions and pictures related to products on your homepage, which may arouse the interest of a customer. You can also know which customers are targeted through groups.

3. Understand the market

Overseas social media marketing is one of the few marketing strategies that can directly establish contact with the audience. Through talking with them, we can understand the market orientation and demand. Direct contact with the audience is a good way to improve the overall marketing activities. You will gain insight from the followers and be able to better adjust overseas social media marketing strategies to meet their needs.

4. Improve brand awareness

Overseas social media can not only be used to introduce brand products and promotional activities, but also be regarded as a service channel by customers. More than 91% of marketers claimed that their overseas social media marketing work has greatly increased their exposure. People's interaction with your content will increase brand awareness and begin to build your brand reputation.

Key steps to create an effective overseas social media marketing strategy:

1. Understand audience goals

Before you do anything, you should know who your target is and what are their characteristics? What are the requirements? What is the active time period? The more you know, you can make more detailed plans to attract them and establish reliable connections.

2. Set goals and make plans

The ultimate goal of many foreign trade salesmen is to make orders. In this process, we must make plans, such as how to find the target audience? What can I do to attract their attention after finding it? How to introduce their products so that they won't be disgusted. The plan need not be particularly detailed, but it should be reasonable and well-founded, and be well informed, and should not be followed by others.