Customs data is the general name of bill of lading and customs declaration data. Through these necessary import and export documents, we can intuitively understand the buyers, suppliers and details of each imported commodity. This information is also an indispensable tool and data support for us to develop overseas markets!
How to use customs data
First, customs data are mainly used in the following three directions:
1. Analyze market frontier trends
By analyzing the market demand of different regions and comparing the product prices, we can select the target market with high profit and high demand. At the same time, understand the market distribution and change trend of products according to the import and export data, and adjust the market strategy in a timely manner. 2. Develop customers, which is also the most commonly used function, search for product keywords and HS codes to find interested high-quality customers; Or select target customers according to transaction frequency, scale, trading products and trading partners; At the same time, in combination with contact information, contact the buyer directly. 3. Reverse customer acquisition is to understand whether the customer has a new supplier and whether it is necessary to optimize its current plan by checking the customer's changes. It can also be used to analyze peer transactions and understand peer prices; Sometimes the data can also reflect the situation of customers in the same industry, which helps us to obtain customers in reverse.
Methods of developing customers using customs data
1. Through customs data, you can search keywords with one click, so as to obtain buyers who really "have demand for their own products".
2. Customs data can be used to analyze these buyers, analyze their purchase volume, purchase cycle, purchase product specifications, etc., to see whether they match their own supply capacity. Focusing on developing more matching buyers can save time and improve the success rate.
3. Don't just use the contact information of customs data. First filter out the forwarder, and then use the mailbox check tool to check whether the mailbox is available and accessible. Because some mailboxes may have been logged off, you can avoid doing useless work.
4. Combine customs data with Google Maps tool. You can select a relatively matched buyer's company name in the decision-maker mining tool to conduct in-depth mining, and you can find more decision-maker contact information and enterprise related information, which will help improve the success rate of developing letters.
5. You can see the export data of peer competitors in the customs data and monitor them. Every year, closed foreign trade companies or factories can take advantage of empty opportunities to enter and accept customers, and obtain a high success rate.
6. If you have an old customer who has been cooperating with you, you can also monitor it through data, and you will find that you can see how many things he has purchased from others, purchase price, specifications, packaging, etc. As long as you carefully analyze, you can find some breakthroughs and let him actively add orders.
7. Customs data can also be used to develop new markets. Because the current trade war is very fierce, if the United States market was the main focus in the past, it is necessary to consider changing the market to develop it. You can use the data to check and compare which countries import more products. Entering a new market requires starting from scratch. Customs data can quickly help you find buyers in new markets, which is still very useful.