General

E-mail marketing has become a necessary marketing means for foreign trade enterprises. By sending e-mail development letters to potential foreign trade customers and obtaining effective inquiries from them, it will eventually be converted into foreign trade orders. Many people think that it is a simple thing to do foreign trade email marketing, that is, send email and reply to customer inquiries. However, to do a good job in foreign trade email marketing, it is not as simple as sending email. You need to constantly optimize the skills of foreign trade email marketing to improve the effect of foreign trade email marketing. Through years of experience in mail marketing services of foreign trade enterprises, Huacheng Creative Intelligence has summarized the following skills and methods of foreign trade mail marketing:

1、 The content of the email should be concise

Email content is the core of the whole foreign trade email marketing, and concise email content can increase users' goodwill and trust. So you need to make your email content concise and easy to read. If your email content is too complicated or complex, even if users click in, they may not read it carefully.

2、 Create a sense of urgency

Creating a sense of urgency is a common email marketing strategy. When planning the content of an email, we can write a limited amount of copywriting in the subject or body of the email to make users feel nervous and urge users to open the email to read or click the link in the email. This can effectively improve the opening rate and click-through rate of email.

3、 Personalize your email

A large number of emails with the same or similar content can easily be judged as spam. We can insert the user name, gender, professional title and other relevant information into the email title and content. After the email is sent, it can not only reduce the probability of being judged as spam, but also make users feel friendly and improve the opening rate of the email. The Huacheng Creative Intelligence email marketing platform supports the email variable function. Users can insert and use 9 regular variables and 15 custom variables in the subject and content of the email.

4、 Don't mention the commodity price in the email

Don't mention the price of the product in the email, but focus on the advantages and characteristics of your product in the email. Let the customer have a certain recognition of the value of the product, and then tell him the price of the product. After the customer recognizes the value of the product, the stronger his desire to buy will be, and the less he will consider the price. If you mention the price in your email, the customer will make a decision in advance based on the price you provide, which is not good for you.

5、 Prompt him to read

According to the survey, most people usually look at the title and the first paragraph of an email before quickly browsing to the end. If you are at the end of the email, tell the customer what the email is good for him and remind him to take action. If the customer is interested in the benefits you give, he will come back and browse the contents of the email from beginning to end.

6、 Customer focus

Foreign trade mail should be customer-oriented. We should pay attention to the use of approachable words when writing the content of the mail. From the perspective of customers, we should try to use "you" instead of "us" or "me". The content of the email should not be too official. This kind of content is easy to cause users' disgust.

In addition to mastering marketing skills and methods, foreign trade enterprises also need to find a high-quality foreign trade mail marketing platform. With more than ten years of experience in mail system research and development and service, Huacheng Chuangzhi foreign trade mail marketing platform has independently developed mail mass distribution software. The platform has deployed a large number of mail servers and massive fixed IP resources around the world. The average daily delivery volume can reach tens of millions. The successful delivery rate of mail mass distribution is high, which can provide users with efficient and stable foreign trade mail marketing services.