General

According to official reports, in 2022, China's total import and export value of international trade exceeded 40 trillion yuan for the first time, an increase of 7.7% over 2021, and the scale reached a new record, and China remained the largest country in goods trade for six consecutive years.

In addition, a number of major economies in the world have recently released their annual trade report with China in 2022, and a number of bilateral international trade data with China have reached a record high.

For example, the total volume of goods trade with the EU reached 856.3 billion euros, an increase of about 23% over 2021, reaching a new high; The total trade volume with Germany rose to 297.9 billion euros, an increase of about 21% over 2021, higher than the overall growth rate of Germany's foreign trade in the same period. China has become Germany's most important international trading partner for the seventh consecutive year.

For example, the bilateral international trade volume with Africa, ASEAN and Latin America has also increased compared with 2021, and the total trade volume with the United States has reached 690.6 billion US dollars, a record high.

It can be seen from all kinds of signs that China's high-quality and cheap products are still the favorite of foreign buyers and major markets around the world, and no one wants to "decouple" from China.

Therefore, in 2023, under the situation that the epidemic control is almost completely relaxed, many foreign trade enterprises can't wait to go to sea to grab orders under the government's organization. The way they get orders is to participate in various exhibitions.

The exhibition has always been an offline development mode for enterprises to maintain the relationship with old customers and obtain new customer orders. However, due to the impact of the epidemic, the exhibition industry has been seriously damaged. Now the prevention and control are open, and many enterprises have begun to participate abroad.

Indeed, we can't deny a series of benefits brought by the exhibition, but for small and medium-sized enterprises, it may not be so cost-effective. First, the cost of going abroad is too high, including transportation fees, booth fees, round-trip air ticket accommodation, and service fees for exhibition companies. By then, if a customer doesn't take it, the money will be lost. Therefore, when the Internet market is booming, small and medium-sized enterprises will gradually focus on online customer development.

Online development of customers is nothing more than these channels. The higher the investment, the greater the exposure, and the greater the chance of being seen by buyers. It is extremely costly, and many of them have lost to leading enterprises.

The second is to use customs data to search for customers, that is, to find interested customers from massive data, which requires layer by layer analysis. As for how to accurately analyze, there are actually steps in this regard online, or follow the official account Foreign Trade Bull Research Institute to search for customs data, which is also mentioned.

Another is to build an independent station and use Google promotion to push the website to the home page of Google. Google promotion is mainly SEO+SEM, which needs a team that is proficient in Google promotion to do, and the effect is obvious. SEO is a long process. It doesn't work so fast. But if you can push the website to the home page in the early stage, it won't fall down any more. The exposure is still very good. SEM is advertising, which has a quick effect. Users pay only when they click on it. In fact, it costs a lot of money. In addition, Google Maps has won customers.

Then there is social media marketing. When doing foreign trade, we all know that overseas social media are commonly used, such as Facebook, LinkedIn, instagram, Twitter, and the popular tiktok in recent years. There are also a lot of potential buyers. You can send a company product map and describe it from time to time, which may attract customers to come and talk about it in detail.

These are online passive customer acquisition channels. In the early stage, we mainly rely on search to obtain customer clues, as well as active customer acquisition. Generally, we use foreign trade software developed by technology companies to capture customer information.

For example, Huacheng Chuangzhi Foreign Trade Software, which integrates five channels of customs data and Google's social map of exhibitions into one system, as well as social media monitoring and visitor identification. As long as someone clicks into your website, they will leave footprints, and follow the footprints to find their company, obtain relevant information of the company and the person in charge of procurement.

In fact, there are a lot of foreign trade customer acquisition software on the market. If you really want to use it, compare it with other companies or see if your friends have done it, and how effective it is.

In fact, whether foreign trade is good or not depends not only on the market trend, but also on the means of enterprises. Some even though the market is good, they haven't done well. Some can sign several big orders when the market is weak. So, everything is hard to say.

However, if Xiaobai wants to enter the international trade industry, he should think twice before acting, which is actually quite hard, especially in the early stage, if he just wants to change his career for a while, then he should leave; If you have been thinking for a long time and have done a series of investigations, it is good. If you persist in the later stage, you will get great rewards.