General

With the rapid development of social platforms, social media marketing has also been selected by more and more enterprises. So do you really know what social media marketing is?

Social media marketing is the marketing and promotion of enterprises or individuals on social platforms through product promotion, product introduction, soft advertising and other ways.

Characteristics of social media marketing

1. Large flow

There are hundreds of millions of users using social media every day, and their browsing behavior has brought a lot of traffic to the social media platform.

2. High degree of freedom

Social media has no strict control over the content released by users, except for the information of violent pornography fraud.

Advantages of social media marketing

1. Improve brand awareness

The user base of social media is large. If your content conforms to users' preferences, users will share your content, which will help your promotion to achieve secondary communication, thus improving your brand awareness.

2. User conversion rate

Some casual users may brush the content of your products in the process of daily video scanning, which will help improve their impression of your brand and may be converted into potential users.

3. Cultivate the relationship with users

You can analyze users' attitudes and opinions on products through users' likes, comments, and forwarding and sharing behaviors, and communicate directly with users to improve the contact with users.

4. Facilitate competitive product analysis

The brand itself can observe the publicity and promotion of similar products through social media platform, and can better analyze competing products, improve and improve its own products.