General

From inquiry to order, it seems that there is only one step away, but there are a lot of details behind it that need our attention! When we receive a new foreign trade inquiry email, how should we respond? Today, Xiao Zhijun will explain to you the tips in foreign trade inquiries!

Response time of inquiry

1、 Response time of inquiry:

Among the above options, the best choice is to reply within 2 hours! But this requires us to be very familiar with the business! Otherwise, competing for time may affect your professional level!

The second is to reply within 24 hours according to the working time of the other party. Beyond this period of time, buyers will think that they are not professional enough, inefficient, and suffer from the loss of impression points.

If it is a complex product and needs the cooperation of other departments, it should also be controlled within 48 hours.

However, if the time difference between the customer and us exceeds eight hours, we need to reply to the other party within 12 hours.

The above time points are relatively early as possible. However, we still need to pay attention to: not affect the professionalism; Pay attention to the working time of the other party; Try not to exceed 48 hours. These three points are the qualities that an efficient supplier should have, and are also the latest acceptable deadline for most buyers.

How to reply to foreign trade inquiry email

1、 How to reply to inquiry email:

So how should we reply to the foreign trade inquiry mail?

From the subject to the content of an email, there is only a small space. A professional title can let buyers first establish recognition for you. Writing price is a good way. Maybe many people are worried that if the price is written in the title, will the price lose? In fact, according to the survey results, most of the time, price is not the final reason to determine the customer's intention, but it is the most attractive thing for customers to read!

In addition, if your client is from Europe and America, it will be useful to show him your certifications! But for customers in the Middle East and Africa, the price advantage will be particularly important!

Here, Xiao Zhijun would like to remind everyone: avoid the same theme with peers; Avoid making customers unclear; Highlight the theme and reflect the personality; Pay attention to the tone of voice to avoid making customers feel uncomfortable.

Format of reply to inquiry

3、 Format of reply to inquiry:

Generally speaking, in terms of content, we should give the answer first, then guide and ask questions, and focus on refining the central content so as to elicit the customer's intention.

For the first reply, in addition to answering customer questions, it is better not to guide more than five topics and questions.

At the same time, we should also consider: address, greeting, text, closing, signature and other issues, which are highly valued by customers in Europe and the United States!

Pay attention to layout, font and color settings. Avoid that your font color is too bright or too light, which will affect the customer experience. If you use color text, pay attention to the frequency, try not to exceed three, and pay attention to the color preferences of different countries, especially in countries with obvious national characteristics, do not touch taboos.

4、 Tips for foreign trade quotation:

If in the foreign trade inquiry, we have learned that the customer is looking for cooperation intention, we can give priority to guidance, and the quotation is not necessary.

If the customer has a general direction, but does not specify the specific products, you can make an overall introduction to the series, but when doing this, you need to be clear, that is, dig the customer's demand points and help him screen what he wants. Recommended products and quotations can be given.

If the customer's inquiry content is professional and specific, then we will directly offer competitive prices and often receive unexpected results.

The most important thing is that we must pay attention to the needs of customers and timely adjust the products to meet the requirements of different customers!