General

In international trade, it is necessary to send email to foreign buyers. The opening rate of email determines the number of times your email is viewed, which is the first step to determine whether your email marketing EDM is successful.

Opening rate: refers to the percentage of the number of messages clicked and viewed by the other party to the total number of messages sent. Of course, the higher the open rate, the more times your mail will be viewed.

Strive to improve the mail opening rate

In international trade, there are many factors to improve the mail opening rate, such as the quality of the other side's mail. With the help of the Huacheng Chuangzhi customs data system, foreign buyers with real commodity purchase records can be quickly screened out, and then the accurate target customer's purchaser decision-maker can be obtained according to the system's built-in contact information search function. If you get an inaccurate email and send the hard-written international trade development letter to the front desk or technical engineer of the other company instead of the person in charge of procurement, it is likely that your email will sink into the sea, even if you mark it as "please forward to the person in charge of procurement". There are many ways to get accurate contact information of the buyer's responsible person, but it is recommended to choose a paid service to get it. Those who query the buyer's mailbox for free or grab the mailbox online are undoubtedly wasting your time.

Authentic mailboxes are valuable

In international trade, the sending frequency is also very particular. According to the data summary of the sending records, the higher the sending frequency is, the lower the probability of being checked is. No one wants their mailbox to be "bombarded" by the same sender for no reason. If there is a strategy to send email to the target customer according to the established sending cycle, it will have a better effect (remind again, if you want to speed up, you will not reach it, do not send it in groups, but send it separately).

It is the key to find the buyer's decision-maker mailbox of the corresponding product

The title of the email is the most important. In the short title, you should fully express your intention. You can set two titles, send them separately, and observe the opening rate of the two titles to decide which one to use.

There is no absolute standard indicator of mail opening rate, and the situation varies from industry to industry. I believe that the arrival of international trade orders is also a matter of course if we find an accurate mailbox for the person in charge of procurement, match it with the perfect title, and send the email manually with a strategy.