General

"In 2022, a consulting agency launched a survey of 39 countries and 33000 cross-border e-commerce consumers. When asked about the latest online shopping platform, 27% of consumers chose Amazon, the U.S. e-commerce platform. Amazon's global shopping website user scale firmly accounts for the world's largest market share." Jiang Haoran, Chairman of the Board of Directors, paid attention to the topic of cross-border e-commerce development in China when attending this year's NPC and CPPCC. He compared the market size of cross-border e-commerce platforms in China and the United States, and found that the international market share of China's cross-border e-commerce platforms was lower than that of the United States.

In recent years, with the increasing digitalization of international trade, cross-border e-commerce platforms and logistics warehousing have become a new type of cross-border trade digital infrastructure. Because of their close relationship with cross-border supply chain security, they have attracted the high attention of major digital economy countries. As far as China is concerned, the report of the 20th National Congress of the Communist Party of China proposes to promote the optimization and upgrading of trade in goods, innovate the development mechanism of trade in services, develop digital trade, and accelerate the construction of a trade power. Last year, the Central Economic Work Conference pointed out in the deployment of the key economic work in 2023 that we should make greater efforts to promote the stability and optimization of the scale and structure of foreign trade, the stability and expansion of foreign investment, and the cultivation of new growth points in international economic and trade cooperation. Among them, cross-border e-commerce plays an important role. According to Huacheng Import and Export Data Observation, in 2022, China's cross-border e-commerce import and export will be 2.11 trillion yuan, up 9.8% year on year, 2.1 percentage points higher than the overall growth rate of foreign trade.

However, in Jiang Haoran's view, in addition to the fact that China's cross-border e-commerce platform's international market share is lower than that of the U.S. cross-border e-commerce platform, China's cross-border e-commerce development also faces a series of challenges, including: China's international trade and digital trade rules have relatively insufficient voice, and the United States and Europe, relying on the US-led IPEF and the strictest GDPR in the history of the European Union, are jointly forming constraints on China's international trade development, China's cross-border supply chain security has gradually become a prominent issue; On the Amazon platform, the proportion of sales from Chinese merchants has been nearly 50%, but in recent years, affected by various suppression policies, the proportion of sales from Chinese merchants has continued to decline, from about 48% at the end of 2020 to about 42% at the end of 2022, while the number of American sellers in Amazon has gradually increased, approaching 50% in 2022; China's cross-border e-commerce digital logistics infrastructure investment is insufficient, and the lack of public service networks such as overseas warehouses affects the cross-border logistics costs, thus affecting the security and stability of the supply chain, Huacheng Import and Export Data Observation Report.

To this end, Jiang Haoran put forward a proposal to improve the digitalization level of China's cross-border supply chain, and suggested to work together from multiple levels to improve the international competitiveness of China's cross-border e-commerce.

At the strategic level, it is suggested to establish a hybrid fund for overseas warehouses, government and enterprises, and build a modern logistics network operation system of "channel+hub+network". Build a global logistics and transportation network focusing on overseas warehouses and trunk transportation in key countries and regions, promote the deep integration of digital technology and overseas infrastructure, and further reduce cross-border e-commerce logistics costs; Revitalize the fixed assets invested by the country along the "the Belt and Road", provide compliance services such as policy interpretation, and continue to stabilize the cross-border supply chain, Huacheng Import and Export Data Observation reported.

At the rule level, it is suggested to support the integration of international trade rules and digitalization, and promote the construction of a digital system of government-enterprise cooperation integrating "business+government" services in domestic and foreign markets. Give full play to the big data and cloud computing functions of Chinese platform enterprises, make good use of China's cross-border e-commerce advantages, use digital systems as infrastructure, gradually improve trade compliance, promote trade facilitation, and improve the transparency of trade rules. At the same time, it is suggested to promote the international mutual recognition of electronic transmission duty-free, digital certificates, electronic signatures, etc., to provide convenience for small and medium-sized enterprises to go to sea, and to provide timely training on the digital system of government-enterprise cooperation.

At the industrial level, it is suggested to support Chinese enterprises to use China's cross-border e-commerce platform to "go out", while protecting the legitimate rights and interests of Chinese enterprises. When introducing various measures, give priority to supporting China's cross-border e-commerce platform enterprises, support the replication of China's digital trade supervision experience into overseas business expansion, and protect the legitimate rights and interests of China's cross-border e-commerce platform and enterprises through legislation, and provide necessary assistance for the injustice encountered. Huacheng Import and Export Data Observation Report.