General

Foreign trade mail is the most important way of communication. According to statistics, most customers prefer to contact through foreign trade mail. How can you make your email stand out among the numerous emails? This is the knowledge of foreign trade mail marketing

I. Foreign trade mail marketing - attractive theme

Before opening the mail, the subject is the information that the recipient can see. Whether the subject of foreign trade mail is attractive is the key to whether the customer can open the mail. You should know what the content of the email is about and design the subject according to the content. High quality content is easy to resonate. The subject of the email should be brief. It should not be more than 8 words, and it is difficult to convey the title to the recipient completely.

2、 The content of the email is simple and easy to understand

When you have a high-quality topic, customers can open your email. Now you have reached the second step of foreign trade mail marketing, and do a good job in content marketing. The content of the email has a good beginning, which can be the customer's urgent problem. The general idea of the email is: first interested, then understand in detail, finally have the desire to buy, and provide contact information. It should be noted that the content should be relevant to the theme, and the picture is highly related to the text.

3、 Personalization of mail content

Foreign trade mail marketing is not all the same content, and those with the same content will not be opened for reading. Therefore, it is necessary to collect customer-related information and use targeted information in the mail.

4、 Message tracking report

Due to the technological innovation in recent years, the foreign trade mail marketing platform can track every mail, and can view the sending success rate, viewing time, and other data. With the mail tracking report, we can understand the interests of customers and facilitate the next step of foreign trade mail marketing! Foreign trade mail marketing is a long-term work. It is impossible to cooperate with the first mail.