General

If an enterprise wants to do foreign trade, it is necessary to do a good job in marketing. In foreign trade marketing, foreign trade mail marketing is an indispensable marketing method. Foreign trade mail marketing looks simple, but in fact, to do a good job of mail marketing, we need to understand deeply. Only by learning some foreign trade mail marketing skills can we do a good job in marketing.

1、 If you want to do a good job in foreign trade mail marketing, you should first know the importance of the subject of the mail. The subject is like the title of an article to an email. Even if your article is good, readable, and unattractive, others will not open it for reading. No matter how good you write, no one will appreciate it.

2、 Know the purpose of foreign trade mail marketing. Is it to promote the brand, products and services, maintain old customers or develop new customers? These should be well planned in the early stage of email marketing, and can be done in the later stage according to the plan.

3、 Creative design. Creative design includes email page title, content, link pointing and other designs. The planning of the body and title of the email and the arrangement of the content should be measured by the customer experience.

4、 The content of the email should be readable to make the customer feel helpful.

Don't let the other party think you want to sell things in the email. If there is no other content in the email except selling your product, so that the customer has no desire to read your content and feels that it is not helpful to him, the email will not achieve the purpose of marketing.

5、 Customer focus

When marketing, we should pay more attention to the statement that customers are God. We should not let the marketing content be full of false and empty words, which are easily offensive to customers. From the perspective of customers, write more approachable words to make customers feel that customers are the first.

In order to achieve the best marketing effect, we need to master the above foreign trade mail marketing skills.