General

How to do a good job in foreign trade mail marketing? Although foreign trade email marketing is the most traditional marketing method, email is still an important way to send and receive documents, and foreign trade e-commerce can still find customers from it. Among the recipients, 80% can only read the email title, and only 20% can read the content. So let's talk about how to set the title to achieve the purpose of foreign trade mail marketing?

1. Put the most attractive word at the front of the title and the second attractive word at the back of the title, which is suitable for mass email to develop customers. This is the result of eye tracking: generally, the first three words and the last three words are the most important.

2. Put the hotspot on the title, which is suitable for mass email. For potential customers. Where do they focus their attention after work? You can satisfy the customer's gossip and chat about your products, killing two birds with one stone.

3. Intentionally, suitable for potential customers who are interested in the product. You want the user to open it, but tell him (her) not to open it. If you don't say it's OK, you will make customers curious instead of opening it. We should do this.

4. Call first, then tell the story. It is suitable for old customers who have cooperated with each other. Targeted delivery. When you talk to people, of course, call them first. The customer knows that you have been in contact with each other before. The title can try the other's address+content.

5. The title is digital, suitable for all customers, and can be distributed in groups. Digital titles give people a sense of urgency, such as: the promotion of the 11th National Congress of the People's Republic of China, the three fold of the whole venue! The order may come like this, and we want this effect.

Good foreign trade mail marketing is an efficient way to develop foreign trade customers. Huacheng Creative Foreign Trade E-mail Marketing can use different keywords to collect different customer information, regardless of industry or country.