Many foreign trade people are blind when developing customers in foreign trade without an accurate goal. We should understand that the ultimate purpose of developing customers in foreign trade is to close the order, but only by finding the right person can we decide whether the business can be concluded. What is the right person? The right people have the right to decide and participate in decision-making.
Many foreign trade people can't find the right person and can't establish contact with the purchase decision-maker of the target customer, resulting in various problems in the process of foreign trade customer development. The development process is protracted and even leads to customer loss.
Because the decision of the key decision-maker is the important factor that affects your order, especially the owner or CEO, or even the buyer, depending on the specific industry and enterprise. In addition, we also need to understand how their decisions were initiated and how different industries will have differences.
For foreign trade enterprises, if they do not communicate directly with the enterprise's procurement decision makers, they will waste a lot of time and cannot carry out further communication and cooperation, which seriously affects the development efficiency. Therefore, in order to improve the speed of foreign trade customer development and the survival rate, it is a very critical step to find the right enterprise procurement decision-maker.
Find the right customer+find the right person. The foreign trade development customer is a process from spreading the net to precise positioning. In this process, we constantly accumulate high-quality customer resources, and then deeply excavate and develop high-quality customers into order customers step by step.