General

Foreign trade mail marketing is the oldest marketing method for foreign trade. Before the search engine was widely used, people were all engaged in foreign trade mail marketing. In import and export trade, it is not easy to do a good job in foreign trade mail marketing. We need to master foreign trade mail marketing skills.

1. Planning of mail content

Good email content should have both marketing purposes and be close to the email recipients. Plan on the basis that the recipient does not resent. If the content makes the recipient interested, it will improve the marketing effect. Email content planning is one of the foreign trade email marketing skills.

2. The email title should be creative

Creative headers will attract the recipients to open the mail, and the mail headers will directly affect the mail opening rate. Therefore, in foreign trade mail marketing, it is necessary to understand the preferences of the recipients and select the creativity that can enable the recipients to open the mail.

3. Mail template design

The email template is not for the sake of beauty, but to avoid being returned as spam, and try to avoid allowing marketing email to enter the spam box or blacklist due to the error of the template.

4. Collection of mail address list

We try to use accurate lists, which can be collected through the website. It may be users of the website, or people who have subscribed to our information and purchased products.

5. Number of messages sent

The number of emails should respect the wishes of the recipients. If there is a problem with the list, it is meaningless to send more emails.

6. Frequency of mail sending

The transmission frequency should be combined with the customer's needs. Don't think that the higher the frequency, the deeper the impression. Email bombing can be boring.

The above are the foreign trade mail marketing skills that affect the marketing effect, and are also the points we need to pay attention to in mail marketing. I hope you can refer to them.