General

Up to now, there are more than 4.5 billion Internet users in the world, of which 3.8 billion people (49% of the global population) are using social media. The development of the Internet and social media has a very important impact on people's lives at present. More and more foreign trade personnel are starting to do social media marketing. So, what are the importance and benefits of social media marketing?

1、 The importance of social media marketing

1. User cultivation

A huge driving force behind the popularity of social media marketing is customers' desire for real interaction. Before the emergence of social media, brands felt alienated and detached. Social media has the ability to connect people, which is impossible for any other platform, and can also help them communicate and interact. Companies can participate in social media trends, chat with customers and share their human side.

2. Brand cultivation

Through social media, businesses can directly contact many people. Contact with more and more people shows that great brand/word of mouth communication will be achieved. Social media provides you with an opportunity platform. You can cultivate your business through social media marketing strategies. In a certain period of time, after proper customer cultivation, the seed will eventually become a big tree. "Word of mouth" is contagious, and nothing can better promote your business than "customer sharing".

3. Channel cultivation

If you don't have a huge amount of money, you can build your business online through social media. All you need is a good idea and action. There are more than 50 million small businesses around the world that only use Facebook to build products and services with people. Social media really has platform communication and sales growth channels. Through this ability, enterprises can undoubtedly surpass their competitors.

2、 Benefits of social media marketing

1. Quickly establish brand reputation and high cost performance.

With billions of users, social media such as Facebook and Twitter can become a natural audience for brand owners. Compared with expensive traditional media, it can quickly build a brand with a relatively small budget.

2. Accurately locate the target audience.

Facebook, Instagram, LinkedIn, Twitter and other social network platforms can provide you with unexpected precision marketing. These social media platforms know customers better than other platforms, whether online or offline.

3. Attract potential customers and bring more business to enterprises

Expand the flow inlet. Social media marketing can help you attract target customers. If we only promote on a certain platform, only a certain regional market may know your products. But through the characteristics of social media marketing, you can make marketing promotion worldwide and attract potential buyers worldwide.

4. Use social media to serve customers

There are tens of thousands of merchants with the same products on the market. Buyers have thousands of choices. If we keep these customers, we should contact them as soon as possible. Help them to be confused anytime and anywhere, and use the interactive function of social media to quickly contact them.