If foreign traders want to analyze the import and export trend of products or the import and export situation of peers, customs data is a good choice. What is the application value of customs data?
1. Use customs data to analyze global procurement market
Analysis of market share in different markets: the size of market space can be judged from the import and export volume of each market in different years, and the capacity of each market can be compared and analyzed.
Analysis of the change trend of purchasing volume of each country: monthly/quarterly summary of a product purchased by each country in China.
By summarizing the monthly trade statistics, reflect the dynamic change trend of purchase volume in different target markets. For example, the purchase volume in the Hong Kong market has maintained a stable level in recent years, but the proportion of domestic exports has decreased year by year with the increase of total exports;
The analysis of global import market can help enterprises grasp the changes in global demand and understand the market structure, trend and distribution.
2. Analysis of export market competition
If we know the competition distribution of domestic competitors, we can make an estimation and analysis based on the characteristics of the products in the competitive region, so as to take targeted trade decisions.
Analyze the distribution of competitors, export volume and price, clarify the market position of enterprises, and adjust the export strategy according to the competitive situation.
3. Analyze and monitor the existing market
As an existing market that enterprises focus on developing and maintaining, it is of great significance. However, the market is unpredictable. Can the enterprise grasp the market accurately and immediately? Through the customs data analysis report, analyze the specific market price, purchase volume, competitive area and other purposes to help enterprises identify the opportunities and challenges in the existing market, so as to further consolidate and improve their market share.
Price monitoring - define the fluctuation range of market price and predict the change trend.
Purchase volume monitoring - identify the changes in market purchase volume and master the change rules.
Competitive region monitoring - focus on the regional distribution of competitors, improve the risk management level, clarify the opportunities and challenges of enterprises in the existing market, establish competitive advantages, and stabilize the development of enterprises through monitoring the price, purchase volume, and competitive situation of the target market.
4. Comparative analysis of market transaction volume/price using customs data
The international market is always developing and changing. The dynamic analysis of global market procurement volume and price is of great significance for customers to develop or maintain specific markets. The dynamic analysis chart of demand volume and price can provide enterprises with the trend of volume and price in a period of time.
Comprehensive trend analysis of demand/price: find the market with relatively stable demand and price trend; Clarify the interaction between demand and price and its change rules; Forecast the future market demand and price changes.
Comparative analysis of demand/price: establish a reasonable price within the determined change range; It partly reflects the sensitivity of demand to price. The increase of demand in a market can often lead to the increase of price. The change of demand can reflect its sensitivity to price. So as to provide a basis for pricing.