General

If you want to do a good job in foreign trade mail marketing and management, I will teach you 5 tips! Email is an important way for foreign traders to follow up with customers, but after a long time, everyone has feelings. There are too many emails, which is really inconvenient to find. Some emails even forget to reply, and the effect of sending them is unknown; The foreign trade boss or manager is even more distressed. If the employee leaves, the email follow-up with the customer will be interrupted, and the customer may be lost

So, is there any good way to do a good job in foreign trade mail marketing, efficiently manage mass mail and safely store mail? The answer is yes! Huacheng Creative External System can help you. Let's have a look

01 Automatic marketing

In the traditional way, foreign traders can only solve marketing problems by sending foreign trade e-mails in groups, which is not targeted. The most important thing is that the quantity and results of marketing can not be quantified. Usually, after a batch of e-mails are sent, there is no response.

The foreign trade marketing AM function in Huacheng Creative CRM can set different marketing email templates according to customer portraits, formulate foreign trade email marketing plans, and conduct automatic marketing. For example, if you want to send the latest new product to all customers brought back from the German exhibition, you can set the corresponding matching criteria in the system: the customer country is Germany, the customer source is the exhibition, select the corresponding marketing mail template, insert the new product, and then send it regularly according to the time difference setting. After setting, the system will automatically recommend the new product to all German exhibition customers. For example, the upcoming Christmas, New Year and other festivals can also carry out automated marketing to improve the efficiency of foreign trade mail marketing.

02 Don't miss the mail

Foreign traders may encounter this situation: they click on the email and have a look, but they may turn around and forget to reply if they want to reply to the email of customers in urgent countries or countries with relatively close jet lag. Note: At this time, you have already clicked the email. You may not find it in many emails. This problem can be solved easily by using the CRM system of Huacheng Chuangzhi. Huacheng Chuangzhi puts the unanswered emails into the "pending emails". Even if the email has been opened, but as long as it does not reply, it is still in the pending emails to prevent the occurrence of missing or non-reply.

03 Email tracking

Did the customer open the email after sending it? How many times have you read? When did you read it? These foreign traders need to understand, rather than finish their business after they send it. So, how to track the effect? The Huacheng Chuangzhi CRM system can sense the reading situation of foreign trade customers in a timely manner, insight into customers' purchase intention, and improve the transaction rate. In this way, every time you send an email, you have the bottom of your mind, and you no longer need to make random guesses. More importantly, when you know that the email has been opened for reading, but there is no reply, you can focus on the second follow-up for this customer. After many targeted follow-up, the response rate is higher.

04 Mail storage management

Foreign trade companies will inevitably have personnel flow, which will inevitably encounter handover problems. The foreign trade CRM system has solved this problem very well. Take Huacheng Chuangzhi Foreign Trade CRM as an example. It can uniformly store foreign trade customer e-mails and access them according to permissions, so as to ensure that the business process can be traced, and the business work handover can be completed within 10 minutes after employees leave, greatly reducing the turnover cost of business staff.

05 Subordinate mail management

In a team, following up customers is not just a matter of one person. If managers want to see the follow-up of their subordinates' customers, they don't need to ask one by one. They can directly view the subordinate's email reply and other data information through the subordinate email management function of the Huacheng Creative Foreign Trade CRM system, and view the subordinate's work status. This is an important part of the transparency of enterprise business.

Suppose that a salesperson cannot reply to an email because of something temporary, he can also transfer it to other salespersons for processing through the mail agent function. Through internal cooperation, the processing efficiency can be improved, so as not to miss the inquiry and other emails of important foreign trade customers.

Making good use of mail and making it easier to manage will greatly improve the work efficiency of salesmen and the management efficiency of managers. Huacheng Chuangzhi Foreign Trade CRM system mail management helps foreign traders to efficiently foreign trade mail marketing and safely control mail.