General

Customs data, also known as trade big data. I won't explain too much about what the customs data is. We foreign traders are very clear. However, many foreign trade newcomers' understanding of customs data is still focused on finding the contact information of target customers. If you only use customs data, you will not exert the maximum benefits of customs data.

Let's take a look at the benefits of customs data with Xiao Zhijun!

1 Target market analysis

The customs data is the synchronized customs bill of lading information, so the customer information above is very detailed and authentic. For some foreign trade companies whose business is not saturated or have new products, many foreign trade enterprise managers want to know which countries their products are popular in and which target markets they should focus on.

Then this can be supported by customs data, which can intuitively show the purchase quantity, transaction times and import and export quantity of the products you want to know in different countries. Through these data, you can know the market you want to develop.

2 Understand the changes in the industry

Another function of customs data is to monitor the changes of suppliers in target countries or regions. For example, the customs data in Huacheng Creative Intelligence System has a supplier change. Understand the demand of the market and industry by observing the increase and decrease of target customers and suppliers, and whether you have the opportunity to enter the market, and adjust your marketing strategy in a timely manner.

3 Understand competitors

As the saying goes, we need to know not only the information of target customers, but also the situation of competitors. In the past, many foreign traders used to pretend to be buyers to obtain information from competitors, but now experienced foreign traders can identify it. If you want to know the information of competitors, you can also get it from customs data. We can know the current situation of competitors through the shipment volume and supplier information of customs data, so that we can reverse the current position and advantages of our enterprises.

4 Monitoring target customers

In addition to understanding the big environment above, the most direct thing about customs data is to monitor the target customers. You can understand the purchase rules of target customers through the trend analysis of customs data. For example, a customer of imported small goods, who usually purchases in which season and how much, can assist us in targeted development.

5 Positioning blue ocean customers

Countries such as Europe and the United States have been over-exploited by everyone. Can we change our thinking in such a big competition? For example, Huacheng Chuangzhi System has added 10 global trade data source countries (mainly African countries): Bangladesh, Liberia, Moldova, Namibia, Botswana, C ô te d'Ivoire, Nigeria, Lesotho Democratic Republic of the Congo, Türkiye, and the Commonwealth of Independent States. These markets are also very large.

6. Consolidating existing customers

As mentioned above, there are new and decreased suppliers in our Huacheng Creative Intelligence system. So we can understand the current market procurement situation of our cooperative customers and the situation of competitors by understanding the new and decreased suppliers of our current cooperative customers, so as to further consolidate our relationship with our cooperative customers. Secondly, it can also penetrate the information of upstream and downstream customers, understand the competitors' purchasers and whether they can develop.

In the information age, data is very important. We should learn to see and use data, and have data thinking. I hope that foreign traders can make good use of customs data and make more bills!