General

At present, China's outbound brands are concerned that choosing the right service platform is not always the best. In addition to the "old difficulties" in dealing with localization cognitive ability, marketing strategies and planning, social media marketing rules and other aspects, outbound brands also have the "challenges" brought by intelligent marketing, such as meticulous management, humanized communication and communication, and crisis warning requirements.

How to solve this problem and use social networks to achieve performance improvement and brand development? The overseas brand must master the comprehensive and in-depth social media marketing data and management plan to release the promotion and use value of social networks. Then it is necessary for us to understand how to formulate appropriate social media marketing strategies and effectively implement them. The methods are strongly recommended as follows:

1. From the perspective of personal demand improvement, integrate social media operation indicators and formulate corresponding social media marketing strategies.

From the selection of social platforms, content creation and total number scheme, account content planning to publishing rate, post interactive communication index value, paid traffic optimization, conversion index value tracking setting and other aspects, we need to start from the brand's own needs.

2. Give full play to the core concept of more distinctive sales business and marketing, and improve the technical ability and rapid response ability.

Chinese brands go overseas with unique content operation and product sales concepts, including live broadcast room, fission type, small video, private domain traffic operation and other equipment, which can be skillfully mastered in overseas social media marketing. Various types of MarTech have also gradually become a common tool for brand promotion. Choosing a suitable social media monitoring platform for rapid and accurate data and information recycling and analysis can effectively improve the brand's response ability.

3. Implement the core concept of digital drive in the whole process of "marketing - marketing - service project".

Data information gold ore, data information refined marketing, digital drive, and data decision-making have gradually become the consensus, but data information not only lies in the marketing end as an analysis and management decision, but also should be concerned about the information system integration and data circulation utilization rate, and connect the marketing data with the company's internal ERP, CRM and other software management systems to complete the data flow.

4. Improve the compliance maintenance of brand property and social media marketing database to prevent brand dilemma and risk.

Foreign markets are in a complex environment. In the practice of social media marketing, we should fully understand and attach importance to the relevant policies, policies, regulations and culture of market positioning. For international system software such as Facebook, we should also have a deep understanding of its relevant policy differences in various sales markets to prevent brand dilemma and data risk. For example, in European and American markets, the public is highly sensitive to personal privacy and network information security, and has higher hopes for enterprise clarity than other sales markets. European countries are also more mature in data security protection. This clearly puts forward high requirements for information compliance of overseas brands.