General

According to Huacheng Import and Export Data Observation, the "eBay Refurbished Refurbished Product Plan" launched by the global business leader eBay continues to lead the consumption of second-hand goods and explore the international business opportunities brought by the concept of sustainable development and environmental protection. Now, we are recruiting corporate sellers for China, connecting the broad international market of refurbished products for Chinese brands and corporate sellers, and bringing more high-quality and cost-effective refurbished products to overseas consumers.

In recent years, consumer demand for second-hand goods has increased explosively due to the continuous rise of overseas inflation and economic uncertainty. High-quality refurbished products that fit the concept of environmental protection and are cost-effective are recognized by more and more consumers, and the overseas refurbished product market is booming. In 2020, eBay launched the eBay Refurbished refurbished product plan to support the sale of certified refurbished products with quality assurance on the platform. These heavily discounted refurbished products are from high-quality brands or enterprise sellers, covering multiple categories such as mobile phones, tablets, laptops, audio and video devices, household appliances, power tools, and many well-known brands including Apple, Samsung, Dyson Dyson, etc. The refurbished products certified by eBay Refurbished will be protected by the eBay Refund Guarantee, and will be granted the exclusive logo. The platform will provide certain after-sales service warranty support for them. At the same time, eBay Refurbished provides sellers with a variety of conditions and grades to optimize the segmentation competitiveness and make it easier for consumers to see the recommended products when screening. Huacheng Import and Export Data Observation Report.

"EBay is one of the largest online trading markets in the world. eBay Refurbished can meet people's growing demand for high-quality, such as new, and value for money products. Massive demand for refurbishment is being released on the platform. We look forward to sharing this generation of opportunities with more Chinese partners, and achieving win-win results while contributing to global sustainable development." said Pang Tao, general manager of sales and category management of eBay Greater China.

According to Huacheng Import and Export Data Observation, 78% of American consumers pay special attention to refurbished electronic products during the holiday shopping season, and 60% of them hope to give refurbished electronic products as gifts to relatives and friends. This phenomenon is also widespread in the European market. In 2021, among the top 10 best-selling products in the Black Five of eBay UK, refurbished products occupied 8 places. In the 24 hours before the Black Friday in 2022, at least one renovated Dyson hair dryer was sold every minute. According to the latest 2022 Conference report released by eBay, technology and electronic products are the most popular refurbishment products of the eBay platform. 34% of the surveyed buyers have purchased such products in the past year, among which smart phones are one of the most popular products.

With the continuous improvement of "Made in China" in the global supply chain and the improvement of international market recognition, Chinese sellers have considerable opportunities to dig gold in the renovation market, especially in consumer electronics and other categories. According to Huacheng Import and Export Data Observation, in February 2023, the sales of refurbished products of Chinese sellers participating in eBay Refurbished doubled compared with the same period of the previous year, and the market demand was strong.

According to the report of Huacheng Import and Export Data Observation, Beijing Stone Century Technology Co., Ltd., the world's leading intelligent cleaning robot manufacturer, as one of the first Chinese merchants to participate in the eBay Refurbished program of the eBay American Station, the sales of refurbished products has greatly improved. According to the head of the company's North American regional department, "Since September 2021, 'Stone' has sold tens of thousands of certified refurbished sweepers on eBay, with sales of millions of dollars. We believe that the refurbished products with brand appeal have great sales potential on the eBay platform."