General

How can foreign trade mail marketing not be ignored by customers? When we develop foreign trade mail marketing for foreign trade customers, it is easy to misunderstand that the more emails I send to customers, the better the effect will be.

In fact, it is not the case. Sometimes the effect of sending more messages is poor, and the effect of sending less messages is better. In addition to the reason of the message content itself, there are also factors that the delivery rate is not ideal.

As we all know, foreign trade email marketing is mostly to promote the content of products, which can easily be judged as spam and thus directly filtered by the server or intercepting system.

In this case, it is useless for you to send too many emails, because the email is dropped by pass before it reaches the target mailbox, and the effect is naturally very poor. In order to avoid email filtering and improve the sending effect, it is advisable to first understand the "red line" of spam determination:

First of all, if you are already a blacklist user, I'm sorry, but there may be no chance to explain, because once your IP address and domain name have been blacklisted by the customer, you can only change the domain name and IP cracking.

Secondly, if the customer's mailbox is full, or the recipient's address does not exist at all, or has already expired, mass mail will certainly not be delivered.

Finally, every ISP will have rules to block spam. Different ISPs have different rules, but there is a relatively recognized order.

The following are ways to avoid EDM interception, especially the last point worth collecting:

1. Adopt high-quality IP cluster and send by polling

Every time we use an IP to conduct a mass email activity, third-party anti-spam organizations, ISPs, and white/blacklist organizations will evaluate the IP reputation, including the customer's sometimes reporting, returning, and other behaviors that will affect the IP reputation, so we should try to solicit the customer's consent and carry out licensing marketing.

If the IP reputation is high, the ISP will accept this email and give it a higher reception frequency. Over time, a virtuous circle will be formed. Therefore, in order to ensure the effect of mail delivery, the IP with high reputation should be used, and each IP should be bound with the anti-decryption domain name.

2. Use secondary domain name instead of primary domain name

If an ISP determines an IP as a spammer, it may be associated with the domain name, so it is better not to use the main domain name to send messages. Many friends who do foreign trade email marketing for the first time don't pay attention to this point. If they use corporate email to send emails in groups, it will be more than worth the loss if they are subsequently complained, reported, or used by competitors. Therefore, it is better to use the secondary domain name rather than the primary domain name when sending mail in groups.

3. EDM content quality

The content of the email needs to resonate with users, guide users to understand the content of the email in depth, and let users see the differences of your products and services. For example, what benefits can users get after taking actions, or point out the shortcomings of similar products and explain how your products overcome them. In the email, try to stimulate the interest and curiosity of users, and let them click to continue to learn more product information according to the steps you have set. When users resonate, they will identify with your products, implement the actions you want, and bring you greater benefits.

4. Use professional software platform with EDM mail marketing function

Generally speaking, service providers specializing in foreign trade customer development software have complete foreign trade mail marketing functions, better understanding of mail mass delivery technology, and high-quality IP clusters, including some IP with long sending history and high reputation. In this way, rotation transmission can avoid being listed as spam, and improving the reception probability can provide better guarantee for marketing mail.