General

What is social media marketing? Social media often refers to content production and exchange platform based on user relationship. Internationally, such as Facebook, Youtobe, Twitter, Instagram, TikTok, etc., while domestic mainstream is dominated by microblog, WeChat, Tiktok, and Xiaohongshu. There are two main characteristics of social media that support the value: first, the traffic relationship maintained by content production and the huge amount of traffic; The second is the marketing ability of the platform, which gives it the ability of marketing choice, editing and communication.

The combination of the two is required by brand enterprises.

Marketing is exchange, value exchange, information exchange and occasion exchange. Marketing exchange based on market demand understanding, creating user value, managing user perception, and establishing exchange relationship.

In the marketing function, whether it is market demand understanding, user cognition management, exchange relationship, it has a very close support relationship with social media marketing, which makes social media marketing has become the mainstream marketing choice of the current corporate brand.

More simply, the current market attention is also traffic, mainly in social media marketing. Their traffic relationship, content support, and the freedom of communication support of the platform itself, including content editing, user management, traffic acquisition and promotion, all have systematic support, which promotes its commercial value.

Therefore, social media marketing is to use social media platforms to create specific messages or content activities to attract the attention of consumers, attract the discussion of online netizens, and encourage them to spread and walk these marketing content, so as to promote products or services, improve the relationship viscosity and satisfaction with customers, and promote the maintenance and support of the relationship between brands and users.