General

Taboo of foreign trade mail marketing: foreign trade mail marketing is a common marketing method for foreign traders. However, many people do not understand the "hidden rules" of mail marketing, and thus commit major taboos. So, what are the taboos of foreign trade mail marketing? Today, I will tell you some major taboos.

1. Mass email: I believe that many people will choose to mass email in order to save time and effort. However, mass email usually does not attract the attention of the other party. Many people are tired of just seeing a long list of recipients. How can they read your email carefully? In addition, many customers will set their mailboxes, and mass email may be automatically filtered into the trash.

2. The subject of the email is not clear: the first thing the customer sees when receiving the email is the subject of the email. Therefore, the subject of the email is very important, which is related to whether the customer will open your email to see. The subject of the email should be brief and concise. Too long a title will cause visual fatigue, and the recipient may not continue to read your email.

3. The contents of the email are in the form of attachments: because of the operating system used by the recipient, the software installed and other factors, the attachments you add to the email may not be opened by the recipient. Opening the attachment itself is a time-consuming and laborious thing. If your attachment format is just not supported by the other party, do you think the other party will specially download a matching software just to open your attachment? The answer is obvious. Therefore, you'd better state your content directly in the body of the email.

4. Sending frequency is too frequent: The sending frequency of email should not be too frequent. Imagine that if the recipient receives three or five emails with the same content in a week, they will be bored and will drag you into the blacklist. Then the email you send later can no longer be read. Therefore, it is better to keep the frequency of sending email every half a month, which is acceptable to most people.

The above are the main taboos of foreign trade mail marketing that I have summarized. I hope you can avoid these taboos when doing foreign trade mail marketing and let the mail effectively play its marketing function.