General

1： Clear customer information

The identity and scale of overseas purchasers vary, including raw material purchasers, middlemen, or terminal sales. When receiving a foreign trade inquiry, don't be too busy to make a judgment. You can first judge the level and type of the other party from the inquiry information, which is very beneficial for subsequent communication.

Moreover, some business personnel have too subjective first impression on the quality of foreign trade inquiries. For example, short content means poor quality, long length and clear intention means good quality inquiries. This is a quick judgment based on their own experience, but many high-quality customers may miss it.

The quality of an inquiry should be judged by its value information.

The most valuable information is in three aspects: the purchasing power of the other party, whether the other party has decision-making power, and the demand for products.

Judging these three aspects of the customer through the available information can basically determine the advantages and disadvantages of the inquiry.

For example, if the other party has purchasing power and the products they need meet the requirements, but the position is not enough and there is no decision-making power, then you can reply in detail and follow up in time, which is an inquiry with high possibility.

However, if the other party has the right to make decisions and the demand meets the demand, but has no purchasing power, it belongs to small customers, and the priority is lower.

2： Clarify the needs of the other party

Understanding first and then communicating can avoid leaving a bad impression on the customer in the first reply. The inquiry content must be analyzed in detail. The fastest reply is not as good as the most appropriate reply.

We should also try to avoid asking the questions that the other party has told us. This situation is not rare among foreign trade salesmen. When replying to the inquiry, it is important to think in a different position.

In terms of content, inquiries can be divided into two types: fuzzy type and clear type.

The fuzzy foreign trade inquiry, first of all, is short in content. It only indicates that a certain product is needed, but it is difficult to judge the intention intensity.

For this kind of inquiry, we can respond more comprehensively. For example, if there is a product with better performance than the other party's requirements, we can also recommend it, and show our service capabilities, such as quality control, delivery control, after-sales service, and so on. By the way, we also put forward questions to explore customer information.

A clear foreign trade inquiry has a long and detailed content, a clear product description, and a quotation requirement. The intention is quite clear.

The reply to a clear inquiry should first focus on the information that the other party cares about. If there is a quotation requirement, we should quote first. If we cannot ensure that the price is satisfactory to the other party, we should try our best to impress the other party with the advantages of our own products, and focus on quality control and service efforts to make the other party feel our expertise.

If the other party requests to send samples, we should consider whether the other party's purchase intention is true or just want a sample.

3： Prepare a reply

Responding to foreign trade inquiries is of course the most critical step, but after full preparation, as long as there are no mistakes in the mail, it is not too nervous.

When you are ready to reply, you'd better check it according to the following requirements:

Did you clearly respond to the other party's inquiry

Try to be concise and avoid complexity

Does the product introduction reflect the exciting advantages

Verbal description is not professional enough

The email title should be direct and clear

Finally, the inquiry information is very time-sensitive. It is better to reply within 48 hours and no longer than three days, otherwise the customer may be intercepted by others.

If you want to obtain more timely and accurate foreign trade inquiries, Huacheng Chuangzhi will provide you with multi-channel and accurate customer acquisition services. After double screening and removing advertising and garbage inquiries, you can get them every day. Registration can also receive free inquiries, with accurate contact information of customers!