General

No matter how the foreign trade situation changes, customs data has always been the most widely used development channel, and is especially beneficial to beginners. It is a commercial weapon for enterprises to develop new customers, monitor peers, maintain old customers and make decisions. Customs data plays a very important role in improving decision-making efficiency, reducing operational risks, creating competitive advantages, improving customer satisfaction and optimizing supply chain management.

As China's opening door becomes wider and wider, more and more enterprises have tasted the dividends of globalization and started to shift from domestic trade to foreign trade, so the application of customs data is also more and more extensive!

How to deeply mine customer resources through customs data?

Deeply mining customers through customs data can help enterprises better understand market demand, adjust product strategy and marketing strategy, improve customer satisfaction, and then improve enterprise profitability. Here are some methods:

（1） Analyze the import and export of customers

By analyzing the import and export situation of customers, we can understand the trading partners, main products, market distribution and other information of customers, so as to understand the business status of customers and provide targeted products and services.

（2） Compare the import and export of customers and competitors

By comparing the import and export situation of customers and competitors, we can understand the competitive position of customers in the market, explore the advantages and disadvantages of customers, and adjust our own products and marketing strategies to improve competitiveness.

（3） Analyze the characteristics of customers' imported goods

By analyzing the characteristics of customers' imported goods, we can understand customers' needs, adjust product design and quality standards, and improve customer satisfaction.

（4） Compare the import of customers with other enterprises in the same industry

By comparing the import situation of customers with other enterprises in the same industry, we can understand the position of customers in the industry, find out the industry trend, and provide services that are more in line with customers' needs.

（5） Use data mining technology to analyze customer transaction records

Using customs data mining technology to analyze customer transaction records can find customer purchase preferences, consumption habits and other information, so as to provide more personalized services.

（6） Categorize and summarize customers' products

By classifying and summarizing customers' products, we can understand customers' main products and subsidiary products, so as to adjust product strategies and service methods and improve customer satisfaction.