General

Customs data is actually a record and statistics made by the customs for various data generated from import and export. For cross-border sellers, customs data is a very effective and low-cost way to develop customers. So how should customs data be used? Are there any practical tips?

Understand competitors

Customs data will record various details of cross-border transactions in detail, so sellers can query the transaction records of competitors through customs data to learn the pricing of the other party. Find customers who cooperate with each other, and targeted competitive advantages will help sellers to gain customer recognition more easily.

Obviously, it can't be ruled out that the other party will compete for your customers in the same way. Therefore, keeping in touch with old customers and providing advantages that the other party cannot provide are the best means for sellers to keep customers.

Filter buyers

In the customs data, enter the product keyword, company name and HS code, and the seller can obtain a large number of buyer data. The seller needs to filter this part of data to exclude some customers who have purchased hundreds of times, most of whom are not professional buyers.

Purchaser data analysis

Before developing customers, sellers should first analyze the purchasers. On the one hand, it is to find the purchasers that match their own strength. On the other hand, it is also to have a specific understanding of the purchasers so that they can develop customers more accurately in the future.

For matching, the seller can judge by the purchase quantity of the purchaser. Whether it is too large or too small, it is inappropriate.

To find the right purchaser, the next step is to analyze the purchasing habits of the purchaser. The purchasing cycle and the purchasing region are the key data that the seller needs to analyze.

Dig deeper into contact information

Although the transaction details are provided in the customs data, the contact information of all buyers is not provided. Therefore, if the seller fails to find the contact information as expected, it still needs to dig deeply.

Huacheng Chuangzhi customs data function enables sellers to query customs data directly in the background of the site. At present, Huacheng Chuangzhi has served 31250+paying users. The operating system has been continuously optimized and improved to not only meet the business needs of Chinese sellers, but also more in line with the usage habits of Chinese sellers.

Mining contact information, the seller can directly query the company information related to the product through the product name, including the relevant contact person of the company. The company information can also help the seller find the official website of the buyer, and the official website will naturally have relevant contact information.

It is also a good choice to find the contact information of the responsible person directly on LinkedIn through the company name. At the same time, the seller can also have a detailed understanding of the buyer through the other party's LinkedIn homepage.

Finally, after finding the relevant contact information, the seller does not have to be restricted to contacting only through email. LinkedIn, other social media and overseas mainstream chat tool WhatsApp can be used to contact each other. Relatively speaking, these platforms will be more direct and easier to be noticed by local people.

Most of the purchasers in the customs data are of high quality, and the customs data are open. Therefore, the competition will also be very fierce, and sellers should be prepared mentally.